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Summary IB Business Management 1.3 - Organisational Objectives $3.26
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Summary IB Business Management 1.3 - Organisational Objectives

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IB Business Management summary of Chapter 1.3 Organisational Objectives made from Cambridge IB Business Management for the IB Diploma (2nd edition). Easy to understand with dynamic charts.

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  • Chapter 1.3
  • December 15, 2019
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  • 2019/2020
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Business Management 1.3 – ORGANISATIONAL OBJECTIVES


MISSION STATEMENT: The business´s core aims, motivational phrase with an overall purpose.
“Who we are and what we do”. Should answer

 What do we do?
 For whom do we do it?
 What is the benefit?

VISION STATEMENT: What an organisation wants to accomplish in the future, how it will look
in the future, how do they want the organization to become.

Advantages Disadvantages
 Inform outside people about the aim and  Vague and general (do not explain
vision anything about the business)
 Motivate employees (mission)  Intention to make the stakeholders think
 Guide employee behaviour at work (give in a positive way
a sense of purpose, direction and focus)  Cannot disagree or analyse them
 Explain what the business is about  Confuse, different businesses with
similar missions


Corporate aims: long-term goals which a business hopes to achieve. Shareholder goals,
customer-based goals or market based goals. E.g: “to increase shareholder returns each year
through business expansion”; “meet customers’ needs”; “become the world leader”

Divisional objectives: shot/medium-term goals which must be achieved for an organisation to
attain its corporate aims.

Operational objectives – SMART

S PECIFIC: apply directly to that business
M EASURABLE: quantitative value makes if more effective: %$...
A CRIEVABLE: if they can´t do it, demotivation will occur
R EALISTIC / RELEVANT: enough resources and relevant for the people carrying it out
T IME-SPECIFIC: set a duration


INTERLINKING AIMS, OBJECTIVES AND SRATEGIES (Management by objectives; MBO) -
Hierarchy of objectives
1. Corporate aims: divided into operational objectives
2. Operational/Divisional objectives are used to coordinate all the divisions, to give
consistency to corporate objectives, need to have resources to be accomplished
3. Departmental objectives
4. Individual targets.

RELATIONSHIP
 Aims and objectives: long-term plans
 Aims and strategies change over the time. If the objective changes, then the plan will
change too (strategy). 1° objective; 2°strategy; 3° tactic.

Strategic decisions Tactical decisions
 Long-term  Short/Medium-term
 Difficult to reverse once made  Reversible (with costs)
 Taken by directors or senior managers  Taken by less senior managers or

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