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DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
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DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
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DPR3705 Assignment 2Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH COMPLETE ANSWERS
[DATE]
[COMPANY NAME]
[Company address]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the
organisation. (4) Sub-total: 20
3.1 Define the Concept of Strategic Change (2)
Strategic change refers to the process of modifying an organization’s
direction, strategies, or operational methods to adapt to internal or external
changes in the business environment. It involves shifting the company's
focus to align with long-term goals, ensuring sustainability,
competitiveness, and addressing emerging challenges.
3.2 Seven Barriers to the Implementation of a Corporate
Communication Strategy as Envisaged by Ehlers and Lazenby (14)
According to Ehlers and Lazenby, the following are barriers to the
successful implementation of a corporate communication strategy:
1. Lack of Clear Objectives: Without well-defined communication
objectives, it is difficult for the organization to focus its communication
efforts effectively. Ambiguity can lead to misaligned messages and
goals.
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