DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
[Company address]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4)
Sub-total: 20
3.1 Definition of Strategic Change (2 marks)
Strategic change refers to the process by which an organization adjusts its strategies,
goals, or operations to adapt to internal or external influences. It involves a shift in the
organization's direction to improve its competitiveness, achieve growth, or respond to
significant market or environmental changes.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy
(Ehlers & Lazenby) (14 marks)
1. Resistance to Change: Employees or management may resist new strategies
because they fear the unknown or are comfortable with the status quo.
2. Lack of Leadership Commitment: If leadership does not fully support or commit
to the communication strategy, it can undermine its successful implementation.
Semester 2 2024 - DUE 27
September 2024
[Company address]
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate communication
strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the organisation. (4)
Sub-total: 20
3.1 Definition of Strategic Change (2 marks)
Strategic change refers to the process by which an organization adjusts its strategies,
goals, or operations to adapt to internal or external influences. It involves a shift in the
organization's direction to improve its competitiveness, achieve growth, or respond to
significant market or environmental changes.
3.2 Seven Barriers to the Implementation of a Corporate Communication Strategy
(Ehlers & Lazenby) (14 marks)
1. Resistance to Change: Employees or management may resist new strategies
because they fear the unknown or are comfortable with the status quo.
2. Lack of Leadership Commitment: If leadership does not fully support or commit
to the communication strategy, it can undermine its successful implementation.
