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DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
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DPR3702 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 19
September 2024
100% GUARANTEED
, DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024
Question 1: Public Relations Plan for Mapungubwe Arts
and Cultural Festival The MEC of Sports Arts and Culture
in Limpopo has appointed you as the head of the PR team
to develop a public Relations Plan for the 2024
Mapungubwe Arts and Cultural Festival to coincide with
the 30 years of Democracy in South Africa. You need to
conduct research to know more about the Mapungubwe
Arts and Cultural Festival. The Public Relation Strategy
Must Comprise of the following Items: (Refer to the
learning unit one for the plan and learning unit 3 for
understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the
Arts, Culture and the 30 Years of Democracy. [4 Marks]
For the theme of the 2024 Mapungubwe Arts and Cultural Festival, which celebrates both the
arts and culture alongside 30 years of democracy in South Africa, you could craft a theme that
highlights these key elements:
Suggested Theme: "Celebrating 30 Years of Freedom through Arts and Culture: Honoring
Heritage, Inspiring the Future"
This theme emphasizes the significance of South Africa’s democratic milestone while also
celebrating its diverse cultural heritage and the role of the arts in shaping the nation's journey
forward. It reflects both the past achievements and the aspirations for continued progress through
creativity and cultural expression.
1.2 Objectives of the Public Relations Plan: Three
communication, media and PR related objectives: [6
Marks]
For the Public Relations Plan of the 2024 Mapungubwe Arts and Cultural Festival, the
objectives should focus on raising awareness, engaging the audience, and promoting the values
of arts, culture, and democracy. Here are three PR-related objectives:
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