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Essay Behind the scenes
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onderzoeksverslag naar IVT Inholland
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Behind the scenesOnderzoeksverslag
Jennifer Helms 1E (719085)
Creativ e Business, Inholland Haarlem
21/09/2023
, Inleiding
In dit onderzoeksverslag is de opdrachtgever IVT Inholland opgegeven. IVT Inholland is een afdeling binnen de
Hogeschool Inholland, die verantwoordelijk zijn voor beheer van de technologie. De opdracht heeft als doel om de
IVT-afdeling meer in de schijnwerpers te plaatsen, met behulp van een video of een virtual reality (VR)ervaring. De
huidige situatie is dat de IVT-afdeling bekend is onder weinig studenten van de hogeschool, waar de
opdrachtgever graag verandering in wilt brengen. De gewenste situatie is dat de afdeling meer naamsbekendheid
krijgt en studenten vaker langs zullen komen voor ondersteuning en interactie.
De centrale boodschap van dit verslag draait om het concept dat is ontwikkeld om de IVT-afdeling in de spotlights
te zetten. Dit concept zal worden ondersteund door drie onderdelen: onderzoek, productie en management en
organisatie. Dit verslag heeft tot doel een duidelijk en effectief plan te presenteren om studenten meer betrokken
te maken.
2
, Inhoudsopgave
1. Onderzoek......................................................................................................................................................... 4
Probleemstelling ................................................................................................................................................ 4
Methode ............................................................................................................................................................ 4
Resultaten .......................................................................................................................................................... 7
Conclusie............................................................................................................................................................ 9
2. Productie ........................................................................................................................................................ 10
Waarom past dit concept bij het onderzoek en de doelgroep? .......................................................................... 10
Onderwerp, motivatie en urgentie.................................................................................................................... 10
Stijlaspecten ..................................................................................................................................................... 10
Drie AV-genres.................................................................................................................................................. 10
Drie geschikte AV-platforms.............................................................................................................................. 10
Personen/functies ............................................................................................................................................ 11
Planning ........................................................................................................................................................... 11
Offerte ............................................................................................................................................................. 11
3. Management & ondernemerschap .................................................................................................................. 12
Business model canvas ..................................................................................................................................... 12
De waarde propositie ....................................................................................................................................... 12
Strategie van Porter.......................................................................................................................................... 13
Bronnenlijst.......................................................................................................................................................... 14
4. Bijlagen .......................................................................................................................................................... 17
Productieplanning ............................................................................................................................................ 17
Begroting ......................................................................................................................................................... 17
Offerte ............................................................................................................................................................. 18
Samenwerkingscontract .................................................................................Fout! Bladwijzer niet gedefinieerd.
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