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HOSPITALITY REVENUE MANAGEMENT

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HOSPITALITY REVENUE MANAGEMENT

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  • September 21, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
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HOSPITALITY REVENUE MANAGEMENT FINAL EXAM
LATEST 2024 ACTUAL EXAM 200 QUESTIONS AND
CORRECT DETAILED ANSWERS WITH RATIONALES
(VERIFIED ANSWERS) |ALREADY GRADED A+
Most of the entities below are classified as "Chains". Which one is a "Parent
Company" consisting of multiple chains? - ANSWER: Accor Hotels

Which is a true statement about Parent Companies? - ANSWER: Parent Companies
and the related chains have changed over time

What are the three different operation types? - ANSWER: Chain Management,
Franchise, Independent

Which is a true statement about Management Companies? - ANSWER: Management
companies have contracts where they receive payment for their services and/or
some portion of profits

Which is a true statement regarding geographic categorization? - ANSWER: STR uses
the UNWTO definitions when it comes to recognizing countries

Which two geographic categories are the most important for a hotel GM? - ANSWER:
Market and Submarket

Markets and Submarkets are created based on what two determining factors? -
ANSWER: Number of hotels and participation

Which is a true statement regarding Submarkets - ANSWER: A submarket may
represent a small city in a rural market

How many Scale categories are there compared to Class categories? - ANSWER: 7
Scale categories and 6 Class categories

Which one of the following is an accurate statement regarding Scale and Class
groups and a single chain? - ANSWER: A Ritz Carlton hotel will always be in the same
Scale and Class groups in every country throughout the world

The four key considerations when creating a Competitive Set are? - ANSWER:
Participation, Proximity, Pricing and Product

The definitions for Supply, Demand and Revenue used by STR and others in the
lodging industry are taken from what source? - ANSWER: Uniform System of
Accounts for the Lodging Industry

,Which is true regarding the type of performance data (Supply, Demand, Revenue)
that STR receives? - ANSWER: Daily and monthly only

You receive your monthly STAR and find that it includes weekday and weekend
performance, what days are included in "weekday" in most parts of the world? -
ANSWER: Sunday thru Thursday

In which of the following situations will occupancy increase? - ANSWER: Supply
decreases 10% and demand decreases 5%

Which statement is true regarding RevPAR? - ANSWER: It can be thought of as a
combination of Occupancy and ADR

Use the spreadsheet below to answer Question 17. The March YTD Occupancy (E5) is
_______. - ANSWER: 63.2%

Use the spreadsheet below to answer Question 18. The Average Daily Rate percent
change for April (G5) is ______. - ANSWER: 1.5%

Which one of the following statements is accurate regarding "Sufficiency" as it
related to competitive set data? - ANSWER: The sufficiency rules are in place to
protect the confidentiality of the data

Key Performance Indicators (KPI) for the Competitive Set (for example the average
Occupancy) are: - ANSWER: Always based upon the aggregated raw data of each
member of the competitive set

When you receive your STAR report, your ADR for the month was $100 and the
competitive set ADR was $90. What can you tell? - ANSWER: Your ADR was $10
higher than the average of all of the members of the competitive set

Use the spreadsheet below to answer the following two Questions, 22 and 23,
regarding the methodology used to calculate KPIs for a competitive set. The
competitive set Occupancy (E6) for July is _____. - ANSWER: 72.6%

The competitive set RevPAR (G6) for July is _____. - ANSWER: $119.89

When you receive your STAR report your ADR index was 110 and your Occupancy
index was 90. What do you know? - ANSWER: The RevPAR index will be in the
neighborhood of 100

When you receive your STAR report, you see that your RevPAR index was 90 this
year compared to 80 last year. What do you know for sure? - ANSWER: Your hotel
will have a positive RevPAR Index Percent Change

, Use the spreadsheet below to answer Questions 26 and 27 regarding the
methodology used to calculate Index. The occupancy Index for November (H3) is
_____. - ANSWER: 119.2

The RevPAR Index for November (J3) is ______. - ANSWER: 117.4

Use the spreadsheet below to answer Questions 28 and 29 regarding the
methodology used to calculate Index percent change. The ADR Index percent change
for November (I4) is _____. - ANSWER: 1.7%

The RevPAR Index percent change for November (J4) is ______. - ANSWER: 16%

What is the minimum number of reporting hotels for an industry segment to be
considered "sufficient"? - ANSWER: Four

Modeled data is used in which country? - ANSWER: United States

Which one of the following is a non-geographic category shown on the STAR report?
- ANSWER: Class

Which statement is true regarding the industry data that a hotel may see on a STAR
report? - ANSWER: North America hotels will see industry data for Market, Market
Class, Submarket and Submarket Scale

Using the information from an excerpt of an "At a Glance" page from a Monthly
STAR Report answer the following Question 34. Which one of the following is an
accurate statement regarding the performance at your hotel? - ANSWER: Your
Occupancy Index (MPI) has surpassed 100 in each of the four time periods shown

The Competitive Set Report in a Monthly STAR Report shows what information? -
ANSWER: 18 months of monthly data and 3 years of YTD, Running 3-month, and
Running 12-month data

Using the information from an excerpt of a sample "Competitive Set Report" page
from a Monthly STAR Report, answer the following Question 36. Which of the
following statements best describes performance of your hotel over the last six
months? - ANSWER: Your hotel's Occupancy Rank has consistently been 2 of 5

Which is an accurate statement regarding the Day of Week and Weekday/Weekend
tab in the Monthly STAR report? - ANSWER: All of the above

Using the information from an excerpt of a sample "Day of Week and
Weekday/Weekend Report" Page from a Monthly STAR Report, answer the following
Question 38. Based on the information provided above, which one of the following is
an accurate statement? - ANSWER: The Weekend Occupancy for your hotel is
consistently higher than your Competitive Set for all time periods

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