SUSE EXAM 1 QUESTIONS AND ANSWERS
What is the latest trend in social media? - Answers -A lot of businesses are interested in
investing in audio-only content.
Which ads work best on facebook? - Answers -video ads
How is advertising today different than 20 years ago with relation to social media? -
Answers -it also allows the advertisement to be spread much more quickly and much
further than traditional means of advertising usually allow. This allows companies to
reach their intended customer base faster and more efficiently.
What has social media given businesses? - Answers -attract customers, get customer
feedback and build customer loyalty.
increase your market reach, including international markets.
do market research and reduce marketing costs.
increase revenue by building customer networks and advertising.
develop your brand.
How does social media benefit consumers? - Answers -access engaging and relevant
information that helps them stay up-to-date. When consumers are armed with the latest
information, it can help them make informed purchase decisions.
What is the most important component of any marketing campaign? - Answers -
dentification of the target market
Determining a target market is paramount to ensure that the right product is being
marketing to the right client; this is one of the cornerstones of marketing. An important
aspect of picking the target market is understanding what stage the consumer is in the
buying process
What are five ways to encourage engagement on Facebook? - Answers -Plan what and
when you post. Post consistently with interactive and immersive formats.
Invite people into the conversation. Measure and learn to see what's working.
Consider ad solutions that help boost engagement.
Define the term brand hero? - Answers -The hero product of the brand is usually its best
seller, and one that takes pride of place in displays and presentations. If you could only
sell one product from your brand, this is it.
What is real-time marketing? - Answers -Real-time marketing means systematically
responding to your customers in the moment based on your ability to know how a
customer is interacting with your brand through any channel. The concept of real-time
marketing has existed for many years.
Complete this sentence: People don't buy what you do, they buy ____________. -
Answers -why you do it
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