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Summary - Digital organisation
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Introduction:Digital organization uses information systems to realize its strategic objectives in order to
achieve competitive advantage IN a rapidly changing environment and CREATE stakeholdr
value.
Information technologies: (managemtent, technology and organisation)
● Enterprise applications such as ERP, CRM,..
● Ecommerce and M commerce
● Knowledge management systems
○ KMS
● Emerging digital solution such as AI, Cloud and augmented virtual reality
● Business intelligence
● Cybersecurity
Strategies for a competitive advantage:
- Lowest cost
- e.g reduce jobs and so reduce costs , ryanair app
- Differentiated product
- special product e.g tesla
- Market niche
- small group with specific products
- Customer and supplier intimacy
- Make customer bond e.g Apple , netflix
Role of information systems:
Supporting the current course Sourve of new companies as industries
Driver for fundamental change of the Which were first not possible. E.g Cambio
CURRENT Course or curren business model
New industries and business models: e.g bitcoin vs banks or AI vs translators
In a rapidly changing environment:
- TEchnologicla innovation
- Competitors
- Customers
- Society
- Government
CREATE stakeholdr value.
Triple P( Ambitions for digital organisation):
1. Profit = Profit for company
, 2. Planet= take care of planet with technology
3. People = care for people
Chapter 1: Information systems in global business today
How are information systems transforming business and why are they so essential for
running and managing a business today.
Industrial revolutions
- Industrial revolution is triggered because of invention e.g steam machine
Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0
Steam power electrical Automation,computer
,mechanization, energy,mass s,Internet, digitisation
weaving loom production, assembly
line - Digitalisation
- factories with - Mass meaning use of
machines, production= computers and
URBANISATI STANDARDIS internet
ON ATION -Globalisation and
- Increase in - ecommerce
productivity
Ingredients for industrial revolution:
● Technological innovation = new inventions
● Transformation of THE WAY OF WORKING
○ working conditions
○ organisation of work
● Transformation of the WAY OF LIVING
It causes a new organisation of working and this changes the wellbeing of living, what products
we use ,pollutions.
Fourth industrial revolution:
● Internet of things = All things are connected to eachother
Cyber Physical production systems = The history of machines keep all the info
- e.g temperature halls and machine = intelligence AI instead of a operator
- This helps the operator in doing his job
- Everything talks to eachother and DONT NEED human intervention
● Big data
● Ai and machine learning
● ….
,New business models:
1. Personalization
Before everything was expensive because it was specially made for you but now it is just mass
produced and they can still make mass customization/personalization
2. Servitization
The product becomes a service (e.g subscription of ink that sends it to your home, spotify sells
their products as a service)
- Transformation of a business to compete through a combination of services and
products, rather than products alone
3. Platform business models
Offer a platform that users can use for drivers and houses (airbnb, uber)
- connects people, organization and resources in an interactive ecosystem in which high
value can be created an exchanged.
- No inventory , only platform
⇒ FOURTH REVOLUTION because different way of operating (platforms..), there is an impact
on wellbeing.
- Internet of things artificial intelligence
- Cyber physical production systems
- Human centric
- Personalization
- Servitization
- Resilience
- Sustainability and transparency
Fifth industrial revolution?
● The transition to a sustainable,human centric and resilient european Industry.
● Always focused on productivity and eu commission says it needs to start being
sustainable. Instead of replacing human being we should use the human being to make
environment safe.
HUMAN CENTRIC SUSTAINABILITY: RESILIENCE
- Well being - Limits of the planet - Covid 19
- Safety - Emissions - Ukraine War
- Ergonomic - Energy - Climatic Change
- Empowerment - Water - Supply chain and
- Skills - Circularity distrubtions
- War for talent
, Productivity paradox= Why did the steam power to electrical power take so long
→ They didn't change the way they worked ONCE they used electricity for the first time because
they had to think how to use the technology for sustainability.
What is information system? How does it work and what its management organisation,
and technology components? What are the complementary assets essential for ensuring
that info systems provide genuine value for organisations.
What is an information system?
= a set of interrelated components that collect ,process,store and distribute information
to support decision making and control in an organisation.
- Information vs data
=Data are streams of raw facts representing events occurring in the organization.
= Informatiaon is data shaped into something meaningful, USEFUL
● Input = captures RAW DATA
● Processing= converts raw data into meaningful form (information)
● Output= Transfers processed information to support decision making
● Feedback = output returned to appropriate members of the organization to help them
evaluate or correct the input stage.
Dimensions of information systems
-Organisations
-Management
-Technology
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