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Martha Stewart Living Omni Media Case Study 2024/2025 $18.99   Add to cart

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Martha Stewart Living Omni Media Case Study 2024/2025

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  • September 23, 2024
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  • 2024/2025
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Running head: MSLO 1




Martha Stewart Living Omnimedia

Name

Course Name and Section Number

Unit Number

, MSLO 2


Martha Stewart Living Omnimedia

Introduction

Started in 1997 by Martha Stewart, Martha Stewart Living Omnimedia (MSLO) is a

media and merchandising company whose primary business segments are the internet,

merchandising product lines, broadcasting media, and internet. Initially, the company opened to

serve as an umbrella for the various merchandising ventures linked to Martha Stewart. It later

diversified its ventures to include distribution of an array of commodities including paints,

wines, and magazines. The fall of the company began after Stewart was found guilty of colluding

with insiders of ImClone System Inc. to manipulate stock sales of the company. Consequently,

she was sentenced to 5 months in prison and was prohibited from running a public organization.

As a result, she lost her position at the helm of her company and this called for a reorganization

of leadership. The resulting failure of governance, competition from rivals and changing

consumer preferences exacerbated the situation at the company until it was acquired by

Sequential Brand Group in 2015.

Company and situation

As mentioned earlier, the involvement of Stewart in using insider information to sell her

ImClone System Inc. shares before the company announced a drop adversely affected the

operations of MSLO. Her subsequent imprisonment and prohibition in managing her company

created a leadership void that led to the decline of the company. Following her indictment and

imprisonment, her shows dropped by 63 percent in ad pages (Shein, 2016). Further, the company

went ahead to lay off 40 percent of employees in addition to slashing 60 percent of the products

it offered. Moreover, the new management sought to distance the company from Stewart in

pursuit of reviving it. Accordingly, it introduced services that did not have Stewart’s name on

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