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INSIDE LVMH CERTIFICATE 2024 QUESTIONS AND ANSWERS
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INSIDE LVMH CERTIFICATE 2024 QUESTIONS AND ANSWERS
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Name: Score:97 Multiple choice questions
Term 1 of 97
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system goals
True
False
Term 2 of 97
According to Victoria Reynolds, responsible sourcing at Tiffany & Co. means ...
1 - a few stores in a limited number of cities in the world
2 - a target of few privileged people who had physical access to those stores
3 - the promotion of scarcity and exclusivity
1 - Re-using existing materials
2 - Re-using previous schemes in new incarnations
3 - Questioning materials & production techniques
1 - Supporting human rights
2 - Supporting fair labor
3 - Supporting environmental conservation
1 - Blockchain
2 - Web3
3 - 3D
4 - GenAI
5 - Immersive experiences
Term 3 of 97
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve
Clicquot is to...
1 - develop relationships with the retailers
2 - engage customers and make Veuve Clicquot the most desirable Champagne brand
3 - create new products
,Term 4 of 97
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences ?
1 - By selling on marketplaces
2 - By relying on robots
3 - By mastering their distribution
4 - By launching new products everyday
2 - Transmit savoir-faire
3- The Clicquot Yellow
213,000 employees out of which 71% are women
By mastering their distribution
Term 5 of 97
According to Serge Carreira from Sciences Po, to be attractive, Luxury has to reflect the
following customer's expectations:
1 - Blockchain
2 - Web3
3 - 3D
4 - GenAI
5 - Immersive experiences
1 - Quality
2 - Scarcity
3 - Personalised services
4 - Controlled channels
1 - Authenticity
2 - Transparency
3 - Sustainability
4 - Inclusivity
1 - Reflect strong values and commitment
2 - Deliver strategies aligned with the DNA of the brand
3 - Activate omnichannel plans
,Term 6 of 97
Sustainability and sustainable development can be seen as the ability to meet the needs of the
present without compromising the ability of future generations to meet their own needs
Agree
False
Yes
Suggest
Term 7 of 97
How many employees work at LVMH and how many are women ?
1 - 156,000 employees out of which 80% are women
2 - 175,000 employees out of which 30% are women
3 - 213,000 employees out of which 71% are women
More than 6,000 stores
213,000 employees out of which 71% are women
1 - Designer
2 - Project Manager
4 - Draftsman
1 - develop the desirability of the brand
, Term 8 of 97
LVMH operating model has six pillars, which one is not correct ?
1 - Centralized organisation
2 - Vertical integration
3 - Sustaining savoir-faire
4 - Organic growth
5 - Creating synergies
6 - Balance across business segments and geographies
2 - Transmit savoir-faire
By mastering their distribution
3- The Clicquot Yellow
Centralized organization
Term 9 of 97
When it comes to retail, what objectives do Data and AI serve?
1 - Automating tasks to improve customer satisfaction
2 - Optimizing the retail space
3 -None of the above
4 - Personalizing the customer experience
1 - Magnifying the product
2 - Celebrating the brand
3 - Nurturing client's emotion
1 - Authenticity
2 - Transparency
3 - Sustainability
4 - Inclusivity
1 - Automating tasks to improve customer satisfaction
2 - Optimizing the retail space
4 - Personalizing the customer experience
1 - Reflect strong values and commitment
2 - Deliver strategies aligned with the DNA of the brand
3 - Activate omnichannel plans
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