MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024
MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations Ensure your success with us..
MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations Ensure your success with us..
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Corporate Entrepreneurship
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, MNE3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (156077) - DUE 25 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Question 2: By quoting relevant issues from the case study,
present at least six characteristics displayed that are associated
with an entrepreneurial individual (6) 4
Question 1: Entrepreneurial Intensity and Its Application at
J&R
Entrepreneurial intensity (EI) refers to the degree of
entrepreneurial activity within an organization, reflecting the
balance between innovation, proactiveness, and risk-taking. This
concept measures how often and how intensely a company
engages in entrepreneurial behavior. The intensity is determined
by two dimensions: frequency (how often entrepreneurial
events occur) and degree (how radical or innovative these
events are). A high level of entrepreneurial intensity indicates
that a company is frequently engaged in highly innovative and
risk-taking activities.
Application of Entrepreneurial Intensity at J&R:
1. Innovation in Product Development:
o Example: J&R consistently introduces new, creative
products that appeal to the market. This could include
offering unique product designs or incorporating the
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