ADOBE EXAM QUESTIONS AND ANSWERS
Which action lets you limit the components before sharing a project? - Answers -Curate
project
The website manager asks an analyst to provide an analysis for the churn rate over a
period of time among the visitors of product pages. Which visualization should the
analyst choose in order to support the analysis? - Answers -Cohort table
The CMO has established a monthly revenue target for an online store and wants to
see how revenue for the current month is tracking toward that goal. Which visualization
should be used? - Answers -Bullet
In the Solution Design Reference document, variable "Category" is assigned as "prop2"
and is set on a product page with value "Shoes". It's then set in this sequence:
Shopping Cart in the order summary page
Order Completion on the Order Completion page where the Purchase Event is set
If we count the number of orders per category in a report, which value receives the
order when one visitor completes a purchase from that products page? - Answers -
Confirmation
An Adobe Analyst Workspace project panel is set up to show all KPIs. The manager
wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel.
How can the manager accomplish this task using a single panel component? - Answers
-Create a dropdown filter using the Mobile Device Type dimension
An analyst needs to configure an Affiliate marketing channel within the Marketing
Channel Processing Rules. Traffic from this channel uses the "source" and
"campaign_name" query parameters. The "source" query parameter is used by other
marketing channels. Traffic from the Affiliate marketing channel this query parameter
with a value that starts with "aff". Affiliate traffic may NOT have a defined value for
"campaign name". How should the analyst configure the processing rule so that any hits
from affiliate are added to the Affiliate marketing channel? - Answers -Hits where the
"source" query parameter starts with "aff"
The investment bank of a cooperative uses Adobe analytics to monitor the use of its
online banking. They use it to measure appointments scheduled with account
managers, who will then call clients at specified times. The IT team decides to integrate
the appointment data captured in Adobe Analytics with the manager's calendar, as
close to real-time as possible. How can this need to meet? - Answers -Use an hourly
time export from Adobe Analytics Data Warehouse to integrate data with the account
manager's schedule data
Anomaly detection alerts the analytics team to a spike in product view on a specific
views on a specific item. User further investigation the discovers that a remarketing
partner is sending illegitimate traffic to the website. Business partners are asking that
, the analyst team exclude the traffic from both future report and past reports. How can
this request be accomplished? - Answers -Add offending IP addresses to bot rules to
exclude the traffic
An analyst wants to create a Freeform Table In Adobe Analyst Workspace that shows
the top week, based on number of visitors and the number of page loads. Which three
default components should be used? (Choose three.) - Answers -Visit, Page Views,
Unique Visitors
What is Kerning? - Answers -Space between characters
What is Leading? - Answers -Distance between the lines
What is Tracking? - Answers -Inserting or removing uniform spaces
What file type are bitmap images? - Answers -JPEG, GIF, PNG, TIFF
Describe the Rule of Thirds? - Answers -Creating nine equal parts with two horizontal
and two vertical lines and creates three equal columns or rows
What illustrator native file format preserves all illustrator data? - Answers -EPS
What do you need to understand to make optimum decisions about printing a project? -
Answers -How the printer's resolution effects the artwork when printed
What do you have to do first before modifying individual components of a symbol? -
Answers -Ungroup
What is the area of work that extends beyond the actual panel called? - Answers -Bleed
When creating a new document set to profile: Web, what are the default color mode and
raster effect settings? - Answers -RGB and 72
What happens to a brush stroke set to 5 points when you click Type on a Path? -
Answers -Stroke goes back to one
Which panel would you use to edit the width and height of an existing shape? - Answers
-Transform panel
How do you create a rectangle with rounded corners? - Answers -Rounded rectangle
tool
Describe linking and embedding placed digital images in Illustrator. - Answers -Linked
image is independent from the document and embedded image is within the document
in full resolution
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