Exam (elaborations)
Public Relations. Concepts and Principles (JMESI-US093) Questions and Answers Fully Solved
- Course
- Institution
Public Relations. Concepts and Principles (JMESI-US093)
[Show more]
Content preview
Public Relations. Concepts andPrinciples (JMESI-US093)
When should you hold a press conference? - answerOnly when you have some thing of
significance to announce
Senior administrators decided to teach interview principles and techniques to equip staff
members with the skills to effectively communicate with the media and public. One of
the senior leaders asked the group to explain the technique of flagging, and the
response was: - answerUnderscore, both verbally and nonverbally, what's important;
use voice, inflection, a hand gesture, iContact, body language, or a phrase like, "what is
really critical to know about the issue..."
The traditional "Ps" of marketing include: - answerPlace
Of the following statements, which one is consistent with the principles of information,
as outlined by the department of defense (DoD)? - answerInformation will be withheld
only when disclosure would adversely affect, national security, or threaten the safety or
privacy of the men and women of the armed forces
Following a news conference, the commander of a healthcare organization, transcribes
the conference from the tape or video recording, prepares a news, release on the
conference, and distributes it to news media that were interested in attending, but could
not. What is the next step that needs to be taken? - answerProvide an interim report
(including key statements, made, questions, and responses) on the news, conference
for superiors and principles
Which media ground rule on attribution maintains that the reporter may use material
verbatim, but may not identify the interviewee by name or title? An example is: "A senior
Air Force official said..." - answerBackground
An inexperienced member of your staff decided to speak with reporters about a recently
developed healthcare organization problem. He responded to multiple questions with
"no comment" because the answers were considered classified. Which one of the
following interview principles/techniques did he fail to follow? - answerHonesty
In planning strategic communication (an important message to the community you
serve), what step follows establishing the purpose of of the message? -
answerSummarize what led you to the need for a plan
As a manager of your healthcare organization, your commander has requested that you
given an orientation to new trainees on media ground rules and attribution. Which one
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller julianah420. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80202 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now