Chapter21 Question and answers rated A+ 2024/2025 Chapter 1
Often, students believe marketing revolves around slick commercials and fancy promotions. But the ultimate objective is to _______ for a company. - correct answer drive profits
Walmart's mission includes developing a combination o...
Chapter 1
Often, students believe marketing revolves around slick commercials and
fancy promotions. But the ultimate objective is to _______ for a company. -
correct answer ✔drive profits
Walmart's mission includes developing a combination of benefits for its
customers through quality products at reasonable prices with quality service,
and giving its customers the best products at the best price. This statement
represents the company's strategies at achieving _____. - correct answer
✔customer value
A target market is: - correct answer ✔one or more specific groups of existing
and potential consumers toward which a marketer directs its marketing efforts.
Sylvie's Quick Mix is the brand name for a flour mix designed for use in bread
machines. The mixes are sold in two-pound packages for $15.98 plus
postage. The products are available only through mail. People learn about the
product through word-of-mouth and through bread machine demonstrations
the company's founder gives to groups in the Vancouver, where Sylvie lives.
This is a description of the company's _____. - correct answer ✔marketing
mix
Pacific Treats has launched two new products—Dino Bars for children and
Sweet Mocha Biscuits for adults. Pacific Treats has set up a different
approach for each product. Dino Bars will be sold at $0.99 at all retail stores,
close to the cash counters. Sweet Mocha Biscuits will be sold at $4.99, and
instead of being merchandised at cash counters, it will be on the shelves of
many grocery stores. Pacific Treats has decided to advertise Dino Bars to
children through television ads. It has also conducted events and games to
"Meet Dino" (the brand's mascot). For Sweet Mocha Biscuits, Pacific Treats
has tried to connect with adults through newspaper ads and social media.
Pacific Treats has been successful in realizing profits through its two products.
, Pacific Treats used television ads and "Meet Dino" events for its Dino Bars,
while it used social media and newspaper ads for Sweet Mocha Biscuits.
Which element of the marke - correct answer ✔promotion
Event marketing is an example of _____. - correct answer ✔promotion
The owners of Larry's Old World Fine Fare researched cookbooks to come up
with recipes for the old-fashioned products they market. Concern about the
_____ element of the marketing mix would make them eager to be featured in
an upcoming edition of Foodie magazine. - correct answer ✔promotion
The ability to buy a soda from a vending machine demonstrates the _____
element of the marketing mix. - correct answer ✔place
_____ is the trade of things of value between buyers and sellers so that each
benefits. - correct answer ✔Exchange
The two central concerns of marketing are: - correct answer ✔to meet
customer needs and organizational objectives.
Which of the following is an example of a service? - correct answer
✔professional manicure and pedicure
The _____ stage refers to the stage when organizations focused efforts on
manufacturing goods, up until the 1930s. - correct answer ✔production
orientation
Which of the following statements explains why businesses moved from the
production orientation stage to the sales orientation stage? - correct answer
✔Competition grew as the production of goods increased.
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