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MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024
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MNM2615 Assignment 3PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
CONTACT: biwottcornelius@gmail.com
, MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024
Section 1: Background of SME/SMME Provide a summary
on the background of your chosen SME/SMME. In the
background, provide information on the products or
services the SME/SMME offers, where it is situated and
who its current customers are (a maximum of one page
discussion). (5)
To summarize the background of a chosen SME/SMME, you can structure the discussion into
three main sections: Company Overview, Products/Services Offered, and Location &
Customers. Here's an example template you can adapt for your specific SME/SMME:
Background of [Chosen SME/SMME]
Company Overview:
[Name of SME/SMME] is a small to medium-sized enterprise (SME) that operates in the
[industry name, e.g., food and beverage, retail, technology] sector. Established in [year of
establishment], the company has grown steadily over the years, building a reputation for
[highlight key strengths, e.g., quality products, customer service, innovation]. It is known for
being a customer-centric business with a focus on meeting the specific needs of its target market.
Products/Services Offered:
The company offers a range of [describe the products or services], including [specific products
or services]. These are designed to cater to the needs of [target market, e.g., small businesses,
individuals, families]. The SME/SMME has positioned itself as a leader in [specific area or
niche, e.g., organic food, custom-made furniture, IT consulting], providing [key features of the
product or service, such as high-quality ingredients, unique designs, or personalized service].
Location & Customers:
Located in [city, town, or specific area], the business operates from a strategically positioned
location that allows it to serve its customers effectively. Its customer base is primarily made up
of [describe the main customer demographics, such as local residents, small businesses,
corporate clients, or online customers]. The company also serves a growing number of [expand if
applicable, e.g., regional, national, or international customers], thanks to its [distribution
channels, online presence, or partnerships].
Through its dedication to quality and customer satisfaction, [Name of SME/SMME] has
established itself as a key player in the [industry name] sector.
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