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MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024
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MNE3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 (156077) - DUE 25 September 2024
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, MNE3702 Assignment 2 (COMPLETE ANSWERS)Semester 2 2024 (156077) - DUE 25 September
2024 ; 100% TRUSTED Complete, trusted solutions
and explanations.
Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Entrepreneurial intensity refers to the extent to which an
organization encourages and supports entrepreneurial behavior
and activities within its operations. This concept emphasizes
innovation, risk-taking, and proactive decision-making to drive
growth and competitive advantage. Let's discuss how this
concept applies to J&R with examples:
Entrepreneurial Intensity at J&R
1. Innovation and Product Development:
o Example: J&R focuses on continuous innovation in
their product offerings, regularly introducing new
technological features and designs. For instance, their
recent launch of a new line of smart home devices
integrated with AI technology demonstrates their
commitment to innovation.
2. Market Responsiveness:
o Example: J&R maintains a high level of market
responsiveness by quickly adapting to changing
consumer preferences. For example, they swiftly
adjusted their supply chain during the pandemic to
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