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MNE3702
ASSIGNMEMT 2 SEMESTER 2
ENIQUE NO 156077
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the question below
COMMISSIONER JAY
, MNE3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 (156077) - DUE 25 September 2024
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Question 1. Discuss the concept entrepreneurial intensity and
indicate by means of examples how it is applied at J&R (12). 3
Entrepreneurial Intensity
Definition of Entrepreneurial Intensity
Entrepreneurial intensity refers to the level of entrepreneurship present
within an organization, encompassing the degree to which employees
and management are engaged in entrepreneurial behaviors, innovations,
and activities. This concept can be measured by evaluating the culture of
innovation, risk-taking, proactivity, and the overall support for
entrepreneurial initiatives within a company.
Application at J&R
At J&R, a company known for its innovative approach in the [specific
industry], entrepreneurial intensity manifests in several key areas:
1. Culture of Innovation: J&R fosters a culture that encourages
creativity and experimentation. Employees are empowered to
propose new ideas, and management actively supports these
initiatives. For example, J&R may have an internal innovation
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