"Modern Marketing Strategies: Leveraging Digital Media to Connect with Buyers" explores the evolving landscape of marketing in the digital age. This guide emphasizes the importance of discretion in crafting messages and engaging with audiences across various platforms, including social media, blogs...
,
, Praise for The New Rules of Marketing & PR
‘‘This excellent look at the basics of new-millennial marketing should
find use in the hands of any serious PR professional making the
transition.’’
—Publishers Weekly (starred review)
‘‘Most professional marketers—and the groups in which they work—
are on the edge of becoming obsolete, so they’d better learn how mar-
keting is really going to work in the future.’’
—BNET, ‘‘The Best & Worst Business Books’’
‘‘The New Rules of Marketing & PR has inspired me to do what I have
coached so many young artists to do, ‘Find your authentic voice, be-
come vulnerable, and then put yourself out there.’ David Meerman
Scott expertly and clearly lays out how to use many great new tools
to help accomplish this. Since reading this book, I have been excited
about truly connecting with people without the filter of all the ‘old
PR’ hype. It has been really energizing for me to speak about things
that I really care about, using my real voice.’’
—Meredith Brooks, Multi-Platinum Recording Artist,
Writer, and Producer, and Founder of record label
Kissing Booth Music
‘‘I’ve relied on The New Rules of Marketing & PR as a core text for my
New Media and Public Relations course at Boston University for the
past six semesters. David’s book is a bold, crystal-clear, and practical
guide toward a new (and better) future for the profession.’’
—Stephen Quigley, Boston University
‘‘What a wake-up call! By embracing the strategies in this book, you
will totally transform your business. David Meerman Scott shows you
a multitude of ways to propel your company to a thought leadership
position in your market and drive sales—all without a huge budget. I
am a huge fan and practitioner of his advice.’’
—Jill Konrath, Author of Snap Selling, Chief Sales
Officer, SellingtoBigCompanies.com
, ‘‘David is a leading expert on how the digital age has dramatically
changed marketing and PR. A great guide for large and small compa-
nies alike to navigate the ‘new rules.’ ’’
—Martin Lindstrom, NewYork Times bestselling
author of Buyology: The Truth and Lies about Why
We Buy
‘‘When I read the New Rules for the first time, it was a ‘eureka’ mo-
ment for me at HubSpot. David nailed the fundamental shifts going
on in the buyer-seller relationship and wrote the classic text to help
marketers take advantage of them.’’
—Brian Halligan, HubSpot CEO and co-author of
Inbound Marketing
‘‘The Internet is not so much about technology as it is about people.
David Meerman Scott, in his remarkable The New Rules of Marketing
& PR, goes far beyond technology and explores the ramifications of
the web as it pertains to people. He sets down a body of rules that
show you how to negotiate those ramifications with maximum
effectiveness. And he does it with real-life case histories and an
engaging style.’’
—Jay Conrad Levinson, Father of Guerrilla Marketing
and Author, Guerrilla Marketing series of books
‘‘The New Rules of Marketing & PR teaches readers how to launch a
thought leadership campaign by using the far-reaching, long-lasting
tools of social media. It is an invaluable guide for anyone who
wants to make a name for themselves, their ideas, and their
organization.’’
—Mark Levy, Co-Author, How to Persuade People Who
Don’t Want to Be Persuaded, and Founder of Levy
Innovation: A Marketing Strategy Firm
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