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Customer Service Exam – Questions & Answers (Rated A+)
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Customer Service Exam – Questions & Answers (Rated A+)
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Customer Service Exam – Questions & Answers (RatedA+)
Brick-and-mortar: Right Ans - the presence of a physical forefront and face-
to-face customer experiences.
Closeout stores: Right Ans - Off-price stores that offer an assortment of
brand-name merchandise at a significant discount off the manufacturer's
price.
Commercial cue: Right Ans - Advertising message that impacts purchase
decisions.
Comparison shopper: Right Ans - the customer who spends time searching
for the best price or deal on the tern she is Looking to purchase.
Convenience stores: Right Ans - These stores aim at providing their
customers a convenient shopping experience. These general merchandise
stores are easily accessible, small in size, with quick shopping and easy
checkout.
Corporate chain: Right Ans - A company that operates multiple stores
under common ownership, and usually has centralized decision-making.
Demographics: Right Ans - Quantifiable information about a customer such
as household size, income, education, occupation, and place of residence.
Department stores: Right Ans - These stores offer good service and a broad
variety and assortment of products of mid-to-high quality.
Direct selling: Right Ans - Salespeople contact customers directly in a
convenient location, often at a customer's home; demonstrate product
benefits; take orders; and deliver the products or perform the services.
Discount stores: Right Ans - These retailers offer a broad variety of
merchandise, limited service, and low prices.
, Distribution channel: Right Ans - The chain of businesses through which a
good or service passes until it reaches the end consumer.
Diverse shopper: Right Ans - This buyer is hard to predict or to
understand. He shops in many different places and is not obviously influenced
by any one retail element.
E-Commerce: Right Ans - Buying and selling through the internet via an
electronic device.
Follower: Right Ans - This customer usually waits to see what the latest
trends will be, and is reluctant to try new products until friends have done so
and reported on them.
Franchises: Right Ans - The license granted to another party to market a
company's goods or services in a particular territory.
Gross Domestic Product: Right Ans - the monetary value of all the finished
goods and services produced within a country annually.
Impulse buyer: Right Ans - the person who makes quick purchase
decisions.
Independent establishment: Right Ans - Typically single store or a small,
regional chain.
Innovative customer: Right Ans - the buyer who wants to be the first to
purchase and own the latest merchandise.
Manufacturer: Right Ans - Produces the products.
Multichannel: Right Ans - Retail operations with customer transactions
possible through mu\multiple connected channels.
Off-price retailers: Right Ans - Offer brand-name merchandise at a
discount. The merchandise typically consists of excess inventory, closeouts,
and irregulars. See also closeout stores and outlet stores.
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