Exam (elaborations)
DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
- Course
- Institution
100% TRUSTED WORKINGS, EXPLANATIONS & SOLUTIONS
[Show more]
Seller
Follow
Lela40
Reviews received
Content preview
DPR3705 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 27
September 2024
CONTACT: biwottcornelius@gmail.com
, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024
Activity 1 3.1 Define the concept of Strategic change. (2)
Strategic change refers to the process of implementing significant alterations in an
organization's strategy, direction, or structure to adapt to external or internal factors, such as
shifts in the market, technology, competition, or regulations. This type of change aims to
improve the organization's long-term performance and ensure it remains competitive and
relevant.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
According to Ehlers and Lazenby, there are several barriers that can hinder the successful
implementation of a corporate communication strategy. Here are seven barriers they identified:
1. Lack of senior management commitment: When top leadership does not fully support
or prioritize the corporate communication strategy, it can lead to insufficient resources,
focus, or alignment throughout the organization.
2. Inadequate communication channels: If the communication channels within the
organization are not efficient, clear, or well-structured, messages may not be effectively
delivered, causing misunderstandings and delays in implementation.
3. Resistance to change: Employees may resist new communication strategies due to fear
of the unknown, uncertainty, or discomfort with new processes. This resistance can slow
down or completely derail the implementation efforts.
4. Lack of coordination between departments: A corporate communication strategy
requires cooperation across multiple departments. If departments are not aligned or fail to
coordinate, the strategy may not be implemented consistently or effectively.
5. Poor planning: Inadequate planning can lead to poorly defined goals, timelines, or
responsibilities, resulting in a disjointed communication strategy that is difficult to
execute properly.
6. Insufficient resources: A lack of resources, such as financial, human, or technological,
can hinder the implementation of a communication strategy. Without adequate tools and
support, it is challenging to maintain effective communication efforts.
7. Cultural differences: In large, diverse organizations, cultural differences among
employees can create barriers to communication. Misunderstandings or conflicts may
arise if the strategy does not account for or respect these differences.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Lela40. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.50. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
Recently viewed by you
