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DPR3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 27 September 2024
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DPR3705 Assignment 2(COMPLETE ANSWERS)
Semester 2 2024 - DUE 27
September 2024
100% GUARANTEED
, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024
Activity 1 3.1 Define the concept of Strategic change. (2)
Strategic change refers to the process of implementing significant alterations to an
organization's long-term direction, goals, or operations in response to internal or external factors.
It involves shifting strategies to adapt to market trends, technological advancements, competitive
forces, or changes in organizational vision, ensuring the company's long-term growth and
sustainability.
3.2 Describe seven barriers to the implementation of a
corporate communication strategy as envisaged by Ehlers
and Lazenby. (14)
To describe seven barriers to the implementation of a corporate communication strategy as
envisaged by Ehlers and Lazenby, we can reference common challenges organizations face.
These barriers can impede effective communication and overall organizational success. Here are
the seven barriers:
1. Lack of Clear Objectives: Without well-defined goals and objectives, it becomes
challenging for employees to understand what the corporate communication strategy aims
to achieve. This lack of clarity can lead to misaligned efforts and confusion.
2. Inadequate Resources: A corporate communication strategy often requires sufficient
resources, including personnel, technology, and budget. Limited resources can hinder the
execution of the strategy, making it difficult to maintain consistent and effective
communication.
3. Resistance to Change: Employees may be resistant to new communication strategies due
to fear of change or uncertainty about the new processes. This resistance can lead to poor
adoption of the strategy and can diminish its effectiveness.
4. Insufficient Training and Skills: Effective communication requires specific skills and
training. If employees are not adequately trained in communication practices or tools,
they may struggle to implement the strategy effectively.
5. Poor Organizational Culture: An organizational culture that does not value open
communication can create an environment where the corporate communication strategy is
not taken seriously. If employees feel that their voices are not heard or valued, they may
be less likely to engage with the communication strategy.
6. Fragmented Communication Channels: Inconsistencies in communication channels
can create confusion and dilute the message. If different departments use varied
communication platforms without integration, it can lead to mixed messages and
ineffective communication.
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