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BTEC Business Level 3 Unit 4 D2
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BTEC Business Level 3 Unit 4 D2
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BTEC level 3 Diploma in Business Daniil ChernatUnit number: Unit 4 Unit title: Business communication
D2) Evaluate the effectiveness of business information and its communication as key
contributors to the success of an organization, using examples to illustrate your points.
Effectiveness of Oxford Tutorial College
OTC’s effectiveness in communication is vital in order for the business to become successful. The reason
for that is because all of the OTC information must be relevant in order for the new students to be clear
on the policies and rules of college as well as for example, the courses they can take, the admissions
processes, assessment and fees. Therefore, information on the Facebook page and the website of
college should be well written and be understandable for people that are over 16 years old.
Communication in other business – Cadburys
A business, which has effective business information and communication, is Cadburys because they are
the second largest producers of confectionary and they have expanded throughout the UK and Europe.
On the website for Cadburys the information is clear, therefore, it is easy to access the information and
customers can be attracted just by a website. Below, you can see the link for the Cadburys website
(https://www.cadbury.co.uk). Cadburys website is extremely effective, as it doesn’t have any adverts on
it, therefore customers will be only attracted by the products that Cadburys sell. In addition to that, the
majority of people would know Cadburys brand, as the business has done effective advertising on
YouTube, in newspapers and on TV. Also, the business has their own factory, where they attract tourists.
As a result of that, the company
can make even more profit by
selling toys and cups featuring
the logo of Cadburys. The
advantage of this process would
be increasing the sales of the
company, and as consequences
of that, higher annual profits
can be made. The Cadbury’s
business is continuing to be so
successful, because their
growth strategies and effective
marketing communications
Compare OTC’s website with
another Tutorial College – Greene’s
I think that Greene’s website is more
attractive than OTC’s website because it
looks more colorful and it is very clearly
laid out with high quality images and
hyperlinks. The reason why Greene’s
website is more colorful is because they
used larger variety of colors than OTC’s
website. In addition to that, Greene’s
website uses images more
professionally and wisely than OTC.
However, I would say that both of the websites looks similar to each other and on both of them you can
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