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BTEC Business Level 3 Unit 4 P1, M1
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BTEC Business Level 3 Unit 4 P1, M1
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BTEC Diploma level 3 in Business Unit number: Unit 3 Assignment title: ChocoholicUnit title: Introduction to Marketing Deadline: 11/03/2016 Learner’s name: Daniil Chernat
P1: Describe how marketing techniques are used to market products in two organisations
M1: Compare marketing techniques used in marketing products in two organisations
There are a lot of marketing techniques; these include branding and creating special relationships
with your customers. All businesses must understand that marketing is not just about selling
products, it's all about making sure that customers’ needs are met.
Cadbury
Cadbury is a British well known chocolate
company that sells confectionery around the
world. Cadbury was founded 1824, Birmingham.
The organisation is the second-largest company
in the world for producing chocolate and they
became so popular because of producing high-
quality products.
The Coca – Cola Company
Coca–Cola is the company that produces carbonated soft drinks. The first drink has been created 130
years ago and now the company’s logo is better known than the Christian symbol of the cross. From
the picture bellow, you can see how popular Coca-Cola is on some global social media.
Ansoff’s matrix
One of the most popular growth strategies would be
Ansoff’s matrix. This strategy helps business to release
successfully new products by diversification or Ansoff’s
matrix strategy could be used in order to make an existing
product more developed. On the right hand side, you can
see the diagram of Ansoff’s matrix growth strategy. Inside
the diagram, there are four main aspects that are used by
the Coca–Cola company and by Cadbury. Diversification is
when a new product is released in a new market in order to
help the businesses expand. For example, if Cadbury was
using diversification as a technique for growing, the
company could produce branded cups, so as a result this
process will make the company produce a new product in a
new market. An example for the Coca–Cola company would
be if they were using diversification as a technique for
growing, the business could create a new type of food, as a
new product in a new market.
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