Chapter 8 Innovation and New Product Development
Which of the following is the collection of features, functions, packaging, and uses of a tangible item?
️Attributes
Which of the following is the foundation of a value proposition? ️Benefits
Which type of product is usually a nondurable ...
Chapter 8 Innovation and New Product Development
Which of the following is the collection of features, functions, packaging, and uses of a tangible item?
✔️Attributes
Which of the following is the foundation of a value proposition? ✔️Benefits
Which type of product is usually a nondurable good and purchased with a minimum of effort by the
consumer? ✔️Convenience
Which of the following types of products usually require the consumer to spend time to gather
information on quality, price, and attributes before making a purchase decision? ✔️Shopping
Which of the following takes place when two or more technologies are combined to create a new
system that provides greater benefits? ✔️Convergence
Which of the following must take place before a product qualifies as a discontinuous innovation?
✔️The product must radically change modern lifestyles
Within the organization, what is the process that includes a systematic and well-defined approach to
innovation? ✔️Research and development
During which phase of new product development do organizations determine if a new product can make
a profitable contribution to the product mix? ✔️Business analysis
In which stage of the consumer adoption process do consumers experience or use the product for the
first time? ✔️Trial
Who is known to gravitate towards products that will make others think the adopter is fashionable and
cutting-edge? ✔️Early adopters
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