Disruptive Innovations Complete Solutions
Disruption of a market ️A process where a small company with few resources successfully challenge
established companies
Why disruptive innovation is important: ️1. Disruptor often produce a better offering at a lower price
2. Creating new value ...
Disruptive Innovations Complete Solutions
Disruption of a market ✔️A process where a small company with few resources successfully challenge
established companies
Why disruptive innovation is important: ✔️1. Disruptor often produce a better offering at a lower price
2. Creating new value and add additional improvements of a product or service.
Why business leaders have to be aware of disruptive innovation ✔️1. It helps executives prepare
anticipate innovations that could become competitors
2. Help executives get a sense of when and where they should support investments in their own
strategic development of potential disruptive innovations
disruptive innovation ✔️Entering a market at a low price, with a slightly inferior product, and targeting
non consuming customers.
Internet ✔️An example of disruptive innovation, due to the fact that it turned the business world on its
head, forcing companies either adapt or loose out.
Customer Value ✔️the unique combination of benefits received by targeted buyers that includes
quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price
What information you get from understanding your customers: ✔️1. Determine which customers to
invest in
2. identify new customers and markets to target
3. Agree which product and service lines should be offered
4. Change pricing to extract more value
5. identify the unprofitable customers you should fire
6. understand where to cut costs and investments that are not generating growth.
incremental innovation ✔️creation of products, services, or technologies that modify existing ones
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