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3.2 Disruptive Innovations Guaranteed A+ Disruptive Innovations causing Bankruptcy ️Kodak (2011) Blockbuster (2010) Clayton Christensen on Disruptive Innovation ️"...some of the best firms fail because they listen responsively to their customers..." Identify This Slide? ️First ever ...

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  • September 25, 2024
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  • 2024/2025
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  • 3.2 Disruptive Innovations Guaranteed A+
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3.2 Disruptive Innovations Guaranteed A+
Disruptive Innovations causing Bankruptcy ✔️Kodak (2011)

Blockbuster (2010)



Clayton Christensen on Disruptive Innovation ✔️"...some of the best firms fail because they listen
responsively to their customers..."



Identify This Slide? ✔️First ever Hard Drive made by IBM in 1980's and could store 5MB. Its the size of a
refrigerator



The HDD ✔️Fruit fly has a 1 week life cycle, short life span.



Geneticists can study generations of fruit flies in a short amount of time, unlike humans.



The HDD is the fruit fly of the technology industry because there is a lot of data about the HDD because
there are so many companies in the space. The industry is an ideal start for studying the technology
industry



Disk Drive Industry ✔️Between 1976 and 1995: 129 firms entered the industry and 109 failed.



In 1995: Only one survivor out of the 17 firms that dominated in 1976



Why was the failure rate in the disk drive industry so high? ✔️



Technology Mudslide Hypothesis - Reason for Failure ✔️The idea that technology was moving so fast
that the company could not keep up



HDD Example: Capacity increasing at 35% per year and Size was decreasing at a rate of 35% per year.

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