COM 303 Final Exam Already Graded A+
Qualitative research ️-Designed to reveal a target audience's range of behavior and the perceptions
that drive it with reference to specific topics or issues -Uses in-depth studies of small groups of people to guide and support the construction of hypothes...
COM 303 Final Exam Already Graded A+
Qualitative research ✔️-Designed to reveal a target audience's range of behavior and the perceptions
that drive it with reference to specific topics or issues
-Uses in-depth studies of small groups of people to guide and support the construction of hypotheses
-Results are descriptive rather than predictive
How qualitative research evolved/originated ✔️Grounded theory is popular in qualitative research
-Derived from studies on death and dying
-Straus and Glaser, 1967, felt only a theory developed from the data could adequately represent what
was happening.
-Basis is from symbolic interactionism
-Individual meaning is found in social interactions
Straussian approach ✔️-Analysis should produce a verified (testable) theory
-A focused area of research is determined before the study begins, using a variety of sources
-Literature is reviewed before the study starts and assists in identifying themes
-Sampling/data guided by theory and research question(s)
-2-step data analysis: open coding and theoretical coding
Glaserian approach ✔️-Analysis should produce hypotheses
-Hypotheses then direct future research
-General problem identified before study begins, then narrowed as data is analyzed
-Literature is not reviewed in depth before the study starts, but integrated into data analysis
-Data collection is guided by themes "discovered" in the data
-Uses axial coding for data analysis
-Linking inductive and deductive process that relates or links codes to one another; creating concepts
Evaluating Straussian approach ✔️-Generalizable
, -Reproducibility
-Conceptual density of the categories
Evaluating Glaserian approach ✔️-Fit
-Work
-Relevance
-Modifiability to evaluate a theory based on analysis
Steps for Straussian research ✔️-Review existing scholarly literature
-Collect qualitative data
-Transcribe the data
-Code the data
-Write out your notes (memos)
-Organize memos
-Write up the results
Strengths of Straussian approach ✔️-Widely used and accepted in qualitative research
-Provides a rigorous process for data analysis
-A good way to focus on individuals' experiences and their perceptions of these experiences
Weaknesses of Straussian approach ✔️-Since it is subjective, reliability and validity are difficult to prove
-Detecting and preventing research bias is difficult
Criticism process ✔️-An argument about how a symbol can be understood using a particular theory as a
filter
-The criticism or argument provides a new way to understand the world around us, and maybe better
ways to engage with others around us.
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