Com 303 exam 1 with verified answers
strategies on questionnaires & interviews ️Structured
Semistructured
Unstructured
3 Types of Information ️Information retrieval
Information Processing
New Information
Research Methods ️the means used to collect evidence necessary for building...
Com 303 exam 1 with verified answers
strategies on questionnaires & interviews ✔️Structured
Semistructured
Unstructured
3 Types of Information ✔️Information retrieval
Information Processing
New Information
Research Methods ✔️the means used to collect evidence necessary for building or testing explanations
about that which is being studied.
Epistemologies ✔️Personal Experience
Intuition
Authority
Tradition, Custom, and Faith
Magic & superstition
Research ✔️the disciplined inquiry that involves studying something in a planned manner and reporting
it so that other inquirers can potentially replicate the process if they choose
Types of Research ✔️Scholarly and Proprietary
Characteristics of Research ✔️curiosity, systematic, replicable, reflective & critical, cumulative & self-
correcting, and cyclical
What all Communication Researchers have in Common ✔️The ultimate goal is the generation of
knowledge that may then be used to improve the human condition
We all study how humans encode, transmit, and receive symbols to influence one another
, We all follow certain prescribed rules
We all collect and analyze data
We begin with a question, an interrogative, asking about something that is unknown.
Model of Communication Research ✔️Conceptualization: refine our area of study
Design: work on measurement (operationalization- define your variables in a measurable way)
Methods: decide how to gather the data (ex. Survey, lab experiment)
Analyze: Run the data
Reconceptualization: make sense out of everything (connect the data to the information took earlier)
paradigm ✔️broad framework of perception, understanding, belief within which theories and practice
operate.
(Bassey, 1990, para 8.1) ✔️"A network of coherent ideas about the nature of the world and the
functions of researchers which, adhered to by a group of researchers, conditions their thinking and
underpins their research actions"
Positivists ✔️Single Reality
Researcher is independent of the research
Unbiased
Deduction
Researcher controlled setting
Quantitative
Impersonal Voice
Negativists ✔️Multiple Realities
Researcher is interdependent with the research
Biased
Induction
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