Communications 303 Intro to Comm Theory
Theory ️A set of systematic, informed hunches about the way things work.
Theories always involve an element of... ️Speculation
Theory is not ️One inspired thought or an isolated idea.
What do good theories include? ️A) Some indication of scope...
Communications 303 Intro to Comm Theory
Theory ✔️A set of systematic, informed hunches about the way things work.
Theories always involve an element of... ✔️Speculation
Theory is not ✔️One inspired thought or an isolated idea.
What do good theories include? ✔️A) Some indication of scope.
B) An outline/definition of the key terms.
What are the three metaphors of theory? ✔️A) Theories as nets.
B) Theories as lenses.
C) Theories as maps.
Communication ✔️The relational process of creating and interpreting messages that elicit a response.
What are the five features of communication? ✔️A) Messages
B) Creation of messages
C) Interpretation of messages
D) A relational process
, E) Messages that elicit a response
Text ✔️A record of a message that can be analyzed by others; for example, a book, film, photograph, or
any transcript or recording of a speech or broadcast.
The meaning that a message holds for the creators and receivers don't reside in the... ✔️Words
Polysemic ✔️A quality of symbols that means they're open to multiple interpretations.
Communications is a... ✔️Process
Objective approach ✔️The assumption that truth is singular and is accessible through unbiased sensory
observation; committed to uncovering cause-and-effect relationships.
Resonance Principle of Communication ✔️Successful persuasive messages evoke past experiences that
create resonance between the message content and a person's thoughts or feelings.
Interpretive Approach ✔️The linguistic work of assigning meaning or value to communicative texts,
assumes that multiple meanings or truths are possible.
Epistemology ✔️The study if the origin, nature, method, and limits of knowledge.
Determinism ✔️The assumption that behavior is caused by heredity and environment.
Free Will (Puratists) ✔️The assumption that every human act is voluntary.
Interpretive Scholars ✔️Assume that multiple subjective realities exist and are valid.
Empirical Evidence ✔️Data collected through direct observation.
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