Unit 3 SCLY3 - Beliefs in Society; Global Development; Mass Media; Power and Politics
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Summary Sociology - Media notes
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Unit 3 SCLY3 - Beliefs in Society; Global Development; Mass Media; Power and Politics
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AQA
A-Level AQA Sociology Media notes. Perfectly summarized to cover key concepts and theories, these notes provide a clear, easy-to-understand guide to ace your exams. All the essential information you need in one document.
Unit 3 SCLY3 - Beliefs in Society; Global Development; Mass Media; Power and Politics
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Full topic revision
, Topic key words:
1. Media- a means of gaining information.
2. Mass media- a mode of information that reaches a large audience, e.g: national television.
3. New media- digital technologies being used for mass communication.
4. Old media- analogue media that exists before the internet, e.g: books, tv, radio.
5. Print- means of mass communication in the form of printed publications, e.g: newspapers and mag
6. Broadcast- airing of audio and video to the public via technology, e.g: tvs and radios.
7. Digital- media that is encoded into machine readable formats, e.g: the internet and mobile devices
8. Technological convergence- one device being able to access various forms of media, e.g: phon
radio, tv, internet, podcasts, etc.
9. Interactivity- audience being able to actively engage with the media in real time, e.g: tweeting, ha
button, voting.
10. Demand-led- audience is able to choose when and where they want to consume certain media
demand services like Netflix, iPlayer, etc.
11. Agenda or agenda-setting- the ability to influence views on topics.
12. ISP- internet service providers.
, The New Media
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