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Social media exam one/113 Questions and Answers
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Social media exam one/113 Questions and Answers
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Social media exam one/113 Questions andAnswers
Traditional Media
vs
Social Media - - Traditional Media
◦One-way communication. The media talks to the audience but never the
other way around ◦Temporary messaging. Once the message is sent, it is
almost never repeated
◦Significant production costs
◦Little to no audience tracking (Nielsen)
• Social Media
◦Two-way communication which leads to open conversations
◦Messages are recorded for posterity
◦Little to no production costs
◦Some of the most sophisticated analytics ever
- What does social mean in social media
what does media mean in social media - - Social: refers to interacting with
other people by sharing information with them and receiving information
from them
• Media: refers to an instrument of communication like TV, radio, or the
internet ◦OR it can be the information you are actually sharing (a link to an
article, video, gif or any document)
- Personal User Accounts
Profile Pages
Friends, Followers, Groups, hashtags - - Personal User Accounts:
◦Allows visitors to create their own accounts that they can log into for some
kind of user-based interaction — perhaps social interaction
Profile Pages:
◦A profile page is often necessary to help represent an individual and create
their own personal brand
◦Often includes information about the user, like a profile photo, bio, website,
feed of recent posts, recommendations, recent activity, etc
,Friends, followers, groups, hashtags and so on:
◦Individuals use their accounts to connect with other users
◦And/or use them to subscribe to certain forms of information
- Newsfeed
Personalization
Notifications - - Newsfeeds
◦When users connect with other users, they're basically saying, "i want
information from these people"
◦The information is updated in real-time via their news feed
Personalization
◦Social media gives users the flexibility to configure their settings, customize
profiles, organize their friends or followers, manage the information they see
in their news feeds and give feedback on what they do or dont want to see
Notifications
◦Notifications about specific information
◦Users have control over these notifications and can choose to receive the
notifications they want
- Information updating, saving, or posting
Likes Buttons and comment sections
Review, rating, or voting s - - Information updating, saving or posting
◦Allows users to post almost anything
‣ Text, a photo, a video, a link to an article
Like buttons and comment sections
◦Two of the most common ways we interact on social media where we can
share our thoughts •
Review, rating or voting systems
◦Lots of social media sites rely on the collective effort of the community to
review, rate and vote on information that they know about or have used
(Yelp)
- 1960s
,1969
1970 - - 1960s - advanced research projects agency network = us
department of defense ‣ ARPANET
• The network that became the basis for the internet
• Based on a concept conceived in 1967
In 1969, the idea became reality with the interconnection of four university
computers ‣ The government was concerned that in the event of a nuclear
war, how could we communicate? Led to the creation of the internet
1970 - had stretched the signal across the US
- 1972-1977
1971 - - 1972/77 - computers that could talk to one another which was
significant bc the government could still exist in the event of a nuclear war
1971: first email
• Sent by Ray Tomlinson
• The email was sent to the computer he was using to another computer
right beside it, but traveled via ARPANET
• HUGE LEAP because transferring thoughts and digitizing information
- 1985
1989
1993 - - 1985: American Online (AOL) started
• RIP AIM
• Floppy disk and load into computer and download AOL and could access
internet through phone motor
1989: British engineer Tim. Berners-Lee began work at CERN (European
Organization for Nuclear Research, in Switzerland), on what was to become
the World Wide Web
1993: CERN donated the WWW technology to the world — decided too
important to limit, so made it available to anybody
• Revolutionary because it wasn't someone trying to profit
- The BBS
what is it, who made it, and its limitation - - ◦The BBS
‣ Bulletin board system
, ‣ 1978: two Chicago computer hobbyists invent the bulletin board system to
inform friends of meetings, make announcements, and share information
through postings
‣ The BBS was essentially an online meeting place accessed over telephone
lines via a modem for users to download files or games and post messages
to each other
‣ LIMITATION to this - you only have so many options that you can choose
from.
- Web 1.0
web 2.0
web 3.0 - - ◦Web 1.0
‣ Users were limited to passive viewing of content
‣ You could go to a website and be able to access information but you really
could not interact with it
‣ Web 2.0 = today
‣ Web 3.0 = 5g technology, widespread, should be coming soon
- 2003 - - 2003
◦Arguments that this was the beginning of 2.0
Customizable public profiles and you could add theme music
◦Skype — could make these digital phone calls. If anyone had cell phones at
the time, they were running on 2g (still pretty basic)
‣ Most people don't realize how evolutionary skype was
- 2 things that meant we were getting closer to web 2.0 - - • Getting closer
to Web 2.0
◦Expanded forms of communication allowed people to segment their
network and choose specifically who should receive messages and who
shouldn't
◦Allowed for more dynamic content
‣ Social media in Web 2.0 allowed for higher quality photography,
animated .gifs , video and more
- How did social media grow so quickly from 1.0-2.0 - - ◦Advances in web
publishing technology and the idea of inverting access to publishing tools
from backend content management systems (CMS) to front-end enabled
social media ‣ What you see didn't need to be changed through code but
through an interface ◦But FOUR Additional critical things had to happen to
make social media what it is today:
- Broadband - - Broadband
◦In the 1900s, people were using 56 kb/s dial-up modems
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