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Social Media Marketing Chapters 1-5 Exam – Q’s and A’s
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Social Media Marketing Chapters 1-5 Exam – Q’s and A’s
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Social Media Marketing Chapters 1-5Exam – Q’s and A’s
True or False: Social Media Interactivity has few barriers to participation? - -
True
- What is flexibility? - - Social media being a multifaceted type of digital
media, particularly in the sense that social interactions can take place in
many formats.
- What is a social media information flow? - - One to Many
- What are the 3 key characteristics of social media as defined in this
chapter? - - Interactivity
Openness and flexibility
Fast-paced flows of information
- True or False: A marketer with a social media marketing perspective
should consider these three types of information flows: company to
consumers, consumers to company, and company to company - - False
- Which of the following would be a form of social media monitoring? - -
Taking care of a customer's concerns by responding directly to him or her on
- What does IFCS stand for? - - Interactions First, Channels Second
- Once objectives have been set and social interactions that match those
objectives have been considered, marketers should: - - Find channels that
suit those interactions
- By early 2015, how many active users did Facebook have? - - 1.44 billion
- Pick which example below best represents a narrowcasting information
flow. - - You invite your friend to lunch via a text message
- Which of the following is not a key property included within a social
network? - - None of these
- What do "nodes" represent in social networks? - - people
- You just launched a new shoe brand. You've decided to send samples to
popular YouTube stars. This approach is referred to as: - - Hub seeding
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