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Social Media FINAL EXAM/64 Questions with Accurate Answers
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Social Media FINAL EXAM/64 Questions with Accurate Answers
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Social Media FINAL EXAM/64 Questionswith Accurate Answers
Length of a Tweet - - 140 characters
- Canadian Anti-Spam Legislation Compliance - - Companies have 10 days
by law to unsubscribe the user from their email list.
- Tagging users - - Type '@' before their user name
- Usernames on Twitter - - Can only contain alphanumeric characters, and
underscores. No symbols, dashes, or spaces. Max 15 char.
Two parts to a user name: Name, and Handle.
It is FORBIDDEN to buy/sell usernames.
- Vine - - 6 - 6.5 second videos.
Twitter bought them in 2012 for $30million
- Length of time to capture a readers attention from an email? - - 1.54
seconds for subject line
5 seconds for first sentence
- Power shifts that happen as a result of social media - - Social media
shifted power from few to the masses.
Small groups now can reach users without spending a lot on marketing. The
global community decides what is good/bad. Power to the people to shift
dominant discourse and popularity of products and movements.
- In the social economy, what leadership characteristics are essential? - -
H2H, Human to Human connection
- How can you effectively use humor in social media strategies? - - Can
cement bonds and show authenticity, ease tensions, even help smooth the
way for collaborations.
- How can you build trust for your brand? - - 1. Humanize every single
interaction (embrace imperfection)
2. Know what they care about (empathize)
3. Know what you stand for as a brand (simplify)
4. Do the hard work to create content that is shareable (communicate)
- Protected Twitter accounts - - When you protect your tweets, and make
your account private, only current followers can see your tweets. private
, accounts require permission to follow them and one must manually approve
followers.
- Blocking people on Facebook - - The person you block will no longer be
able to contact you in messenger. They will also not be able to: see your
posts, tag you, comment or like your posts, invite you to groups/events, or
add you as a friend.
- What are social aggregators? - - A program/website (RSS, Atom) that will
check and continuously search all of the blogs, news sites, or other websites
to which you have subscribed. It will aggregate all the data into one stream.
- Connections on Social Platforms - - facebook - friends
twitter - followers
instagram - followers
youtube - subscribers
- What is a BYOD policy in a corporate environment - - Bring Your Own
Device: permitting employees to bring personal devices to the workplace,
and use those devices to access company information and APPS (AKA: IT
Consumerization)
- Blog - - a web log or online journal
- According to Shareology, what is a basic human need that social media
fulfills - - human connection
- Live-casting - - broadcasting live using a wearable computer and eyetap
- webcasting - - live broadcasting/prerecorded media file distributed over
the internet using streaming technology
- what is the term used to describe using time-of-day profiling to target your
messages to your intended audience - - Day Parting
dividing the broadcast day into several parts, done with media marketing.
- doodle - - online coordination tool that makes it easy to find a date/time
for a group events by helping to determine common availabilities. it is a free
service.
- social media metrics - - shareability quotient - claims the likelihood of a
share is greater than or equal to the perceived reputation of your content or
trust as a source
amplification rate - # of shares on average for each post
conversion rate - % of users who take a desired conversation action, found
by dividing the number of conversations by total per period
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