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Social media final exam/121 Questions & Answers
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Social media final exam/121 Questions & Answers
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Social media final exam/121 Questions &Answers
What is social media? - - online means of communication, conveyance,
collaboration and cultivation among interconnected people, communities and
organizations enhanced by technological capabilities and mobility
- What is the horizontal revolution? - - today info flows across people, not
just from big companies to people. what is this referred to?
- Web 1.0 vs Web 2.0 - -
- What is media? - - a means of communications
- personal v mass v social - - personal- channels capable for two way
communication on a small level
mass media- means of communication that can reach large amounts of
people
social media- crosses the boundaries and mass and personal media
- How is media transmitted? - - mediums (channels)
- vehicle (FB, Instagram) - - communication travels using a medium(or
channel) such as radio or tv. within each medium, marketers must choose
specific ___ to place a message
- What are the four zones of social media? - - social community
social commerce
social entertainment
social publishing
- social community - - this zone of social media refers to the channels
focusing on relationships and the common activities people participate in
with others who share the same interest or identification
- social commerce - - zone of media refers to the use of social media to
assist in the online buying and selling of products and services
- social publishing (youtube) - - this zone of social media refers to social
media sites which aid in the dissemination of content to an audience
- social entertainment - - ___encompasses channels and vehicles that offer
opportunities for play and enjoyment
, - social media marketing - - utilization of social media technologies,
channels, and software to create, commute deliver and exchange offerings
that have value for and organization's steak holders
- How does social media achieve marketing objectives? - - (i.e., CRM &
service recovery, marketing research, retailing & e-commerce)
- What is the role of social media in the consumer purchase process? - -
Increase awareness
Influence desire
encourage trial
facilitate purchase
cement brand loyalty
- paid, owned, and earned media - - paid- anything created by the brand
owned- media channels that the brand/company controls
earned- are media channels beyond the control of the company and that are
of no expense for the company (WOM, influence impressions )
- strategic planning - - process of identifying objectives to accomplish,
deciding how to accomplish those objective, implementing actions, and
measuring how well the plan met the objectives
- MARCOM Plan - - ____(also referred to as an integrated marketing
communications plan) provides in depth detail on the execution of the
traditional promotion portion of a brand/s marketing plan
- Marketing plan - - a written formalized plan that details the product, price,
promotion, and distribution strategies that will enable the brand to
accomplish specific objectives
- steps to the strategic planning process - - -Conduct a situation analysis
and identify key opportunities/goals
-State goals, objectives, and plan for budgeting
-Gather insight into and target one or more segments of social consumers
-Select social media channels and vehicles
-Create an experience strategy
-Establish an activation plan using other promotional tools (if needed)
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