Term 1 of 100
"Thoroughbred" is spelled correctly.
True
False
Term 2 of 100
The __________________ protects free speech and freedom of the press in the United States.
First Amendment
Fifth Amendment
Declaration of Independence
Bill of Ethical Standards
Term 3 of 100
______________ is the term used to describe efforts to build relationships with journalists in order to
capture positive news coverage.
news relations
media relations
public relations
community relations
,Term 4 of 100
The duty of print and broadcast journalists is to ...
tell the story.
set up staged news events
if it will help inform the
public.
seek the truth and provide
a fair and comprehensive
account of events and
issues.
get the story as quickly as
possible.
Term 5 of 100
A link to the home page should be consistently placed on each page of a Web site in order to
always provide a way home.
True
False
Term 6 of 100
This sentence is abbreviated correctly. "Tom Vilsack is the secretary of the U.S. Department of
Agriculture."
True
False
Term 7 of 100
An impact lead answers the who, what, when, where and how of a news story.
True
False
,Term 8 of 100
In news writing, the approved abbreviation for Texas is TX.
True
False
Term 9 of 100
A news story deals with people, focusing on specific but unusual achievements or events.
True
False
Term 10 of 100
In which person should news be written?
A. first
B. second
C. third
D. b and c
Term 11 of 100
Headlines should be written in ...
passive voice and past tense
active voice and present tense
active voice and past tense
passive voice and present tense
Term 12 of 100
This sentence is punctuated correctly. "Research in wind energy might bring new economic
opportunities to residents in the Panhandle," Ayers said.
True
False
, Term 13 of 100
Which practice is largely considered unethical in news reporting?
using indirect quotes
reporting the journalist's opinion in a news story
copying information word-for-word from news releases
using graphics software to prepare images for print
Term 14 of 100
A catch phrase used in a communications campaign to help an organization establish its public
identity is called a...
A. highlight phrase
B. logo
C. slogan
D. boilerplate
Term 15 of 100
This sentence is hyphenated correctly. "The vice-president of the Texas Farm Bureau visited
Texas Tech University."
True
False
Term 16 of 100
Identify the ellipsis:
A. . . .
B. ( )
C. { }
D. *
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