Exam (elaborations)
Social Media Management Exam 1 ( ch.2-5)
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Social Media Management Exam 1 ( ch.2-5)
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Social Media Management Exam 1 ( ch.2-5)
What can be learned from listening includes all of these EXCEPT: - - - how
people feel about a company, product, service, person or issue.
-which media platforms appear to be the most viable in order to achieve
SMM goals
-how competitors are using social media platforms
ALL OF THESE ARE CORRECT!
- Which of the following is not considered a social media marketing GOAL? -
- Increasing customer satisfaction ( customer service)
- The leading purchase influencer in four different countries is ? - - word of
mouth
- The most popular uses for social media are brand awareness and building
brand preference. ( T/F) - - TRUE
- A social media marketing plan does not require monitoring or adjustment
during its implementation (T/F) - - FALSE
- A social media marketing strategy is something that should be developed
to support a brand's overall marketing plan.(T/F) - - TRUE
- Some of a brand's most passionate advocates can start off as disgruntled
customers.(T/F) - - TRUE
- Increasing search engine rankings and site traffic are TWO important goals
for brands that social media marketing cannot help achieve. (T/F) - - FALSE
- Which of the following is not a part of the social media marketing planning
cycle? - - driving traffic
- Being honest is one way for a company to build credibility.(T/F) - - TRUE
- Which of the following is not an example of permission marketing? - -
Viewing an online ad on a mobile phone
- Why are messaging objectives important ? - - They help provide the
persona with the information they need to make a purchase or other
conversion.
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