200-101 Facebook Blueprint Certified
Marketing Science Questions And Correct
Answers Latest Version 2024
SMART goals Answer: specific, measurable, achievable, relevant and time-bound
Median Analysis Answer: Analyze the Data with and Without Outliers
weighted avg Answer: Down Weigh Outliers
trimmed mean Answer: the mean that results from trimming away (or discarding) a fixed
percentage of the extreme observations
Winsorized mean Answer: modifies data points with a certain percentile value from each end
KPIs Answer: After a Goal is created, what's next?
KPI Answer: A statistical measure of how well a company is doing in a certain area.
Secondary KPI Answer: How well the business is performing
Primary KPI Answer: Linked to the ultimate business goal
Metrics Answer: Makes a KPI measurable with data. Can be a % or a number
,True Answer: T/F: All KPIs are metrics, but not all metrics are KPIs
proxy metrics Answer: An approximate measure of information used when direct, concrete
information is unavailable.
Action Answer: Activity that happens on your ad or as a result of your ad
Actions FB can measure Answer: Link Clicks
Outbound Links
Post Engagement
Video Views
Website Conversions
Website Leads
Mobile App Installs/Purchases
Offline Conversions
Conversions API Answer: Share data directly from your server, rather than through a browser
App Events API vs Facebook SDK Answer: With the App Events API, you can send app events for
measurement, targeting and optimization, without necessarily having to update or add app code, which
may be necessary when you implement the Facebook SDK
Delivery optimizations
Campaign objectives
Ad structure budget Answer: Independent Variables Examples
,Dependent Variables Answer: Results
Reach
Impressions
Cost per result
Sales
Avg Transaction Size
New Customer Lead
Specific
Measureable
Aligned with Business Goal Answer: Type of variables to use
Median Analysis
Weighted Avg
Trimmed Mean
Winsorized Mean
Remove Them (with caution) Answer: 5 Ways to Treat Outliers
Trimmed Mean Answer: The mean of the data values left after "trimming" a specified percentage of
the smallest and largest data values from the data set
, Winsorized Mean Answer: Replaces the extreme observations with a data point closer to other
values in the set. Data is modified not trimmed.
Statistical Outputs Answer: Help you interpret the results of your analysis. Almost every output has
a validation metric.
Validation metrics Answer: Measure the quality of your analysis
Name the measures of central tendency Answer: mean, median, mode
Median Answer: The middle of the dataset. Use when data set is noisy and has a significant number
of outliers
Mean Answer: The average data output. faster than other measures. outliers can affect it.
Mode Answer: The most common output data. Best used for interval data like customer satisfaction
scores.
Standard deviation Answer: the square root of the variance and provides a measure of the
standard, or average, distance from the mean
low standard deviation Answer: Data is tightly clustered around the mean of the data set
High standard deviation Answer: values are very spread out over a wider range
Name 7 Summary Statistics Answer: Median
Medium
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