MARKETING 3250 Chapter 5 Review
Which of the following statements is correct regarding the influence of personal factors
on buyer behavior?
A. The PRIZM segmentation system primarily classifies households based on their
interest in social networks.
B. Consumers tend to buy brands whose personality matches their own.
C. The concept of lifestyle is too complex to be of use to marketers.
D. A person's occupation does not affect the goods they purchase.
E. Marketers have found that it is not useful to define target markets in terms of life-
cycle stage.
When consumers engage in __________ buying behavior they go through a learning
process, so it is most important that marketers understand information gathering and
evaluation behavior.
A. habitual
B. complex
C. low involvement
D. variety-seeking
E. dissonance-reducing
What is the correct order of the five stages in the buyer decision process?
A. Information search, evaluation of alternatives, need recognition, the purchase
decision, and postpurchase behavior
B. Need recognition, information search, evaluation of alternatives, the purchase
decision, and postpurchase behavior
C. Need recognition, the purchase decision, information search, evaluation of
alternatives, and postpurchase behavior
D. Evaluation of alternatives, information search, need recognition, the purchase
decision, and postpurchase behavior
E. Information search, need recognition, evaluation of alternatives, the purchase
decision, and postpurchase behavior
Which of the following correctly identifies the social factors that influence consumer
buyer behavior?
A. Small groups, social networks, social class, and subculture
B. Small groups, family, social class, and lifestyle
C. Family, social networks, social class, and subculture
, D. Small groups, social networks, family, and social class
E. Small groups, social networks, family, and social roles and status
What are the four major psychological factors that influence consumer buyer behavior?
A. Perception, learning, beliefs and attitudes, and personality
B. Perception, learning, lifestyle, and social roles
C. Motivation, perception, learning, and personality
D. Motivation, learning, personality, and self-concept
E. Motivation, perception, learning, and beliefs and attitudes
People can be classified into adopter categories. Which two categories are the first to
adopt a new product idea?
A. Innovators and early adopters
B. Early adopters and the early mainstream
C. Innovators and the early mainstream
D. Early adopters and lagging adopters
E. Early mainstream and the late mainstream
According to the simple model of buyer behavior, what is in a buyer's black box?
A. The buyer's response
B. Postpurchase behavior
C. The four Ps
D. The buyer's characteristics and the buyer's decision process
E. Cultural forces
What are the three cultural factors that influence consumer buyer behavior?
A. Culture, subculture, and lifestyle
B. Culture, subculture, and family
C. Culture, social class, and lifestyle
D. Culture, subculture, and social class
E. Culture, family, and lifestyle
Dissonance-reducing buying behavior would result from which of the following
conditions?
A. Low involvement and few differences between brands
B. Low involvement and significant differences between brands
C. High involvement and few differences between brands
D. Any buying situation with significant differences between brands
E. High involvement and significant differences between brands
