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WGU D077 EXAM with complete solutions 2024_2025
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WGU D077 EXAM with complete solutions 2024_2025
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WGU D077 EXAM with complete solutions2024/2025
Primary marketing research technique that explores the impact of one or more
factors, such as the comparison of two marketing campaigns - ANSWER-
experimental research
Automatic, low-involvement purchase decision process based on limited
information or information gathered in the past - ANSWER-routine problem-
solving
Identify the SWOT in this situation: New government policies will help the
company in the future - ANSWER-external opportunity
Personal Selling is the personal aspect of the Promotion "P" in the marketing
mix, briefly discuss how you think Personal Selling is part of both Marketing and
Sales. - ANSWER-The salesperson extends the relationship that was established
through marketing efforts and makes a personal connection with you. If you have
a good experience, your relationship with the company gets even better, and you
are more likely to shop there again and tell your friends. In addition to closing the
sale (when the customer purchases the product or service), the salesperson has
a very important role in the marketing process. Because the salesperson (in the
store, online, or on the phone) is a primary touch point and a personal interaction
with the customer, the salesperson is the brand in the eyes of the customer.
Define the 4 key trends in Personal Selling - ANSWER-Technological advances
and the internet are providing additional means for customers and salespeople to
interact. Adaptive selling is a trend in personal selling that focuses on
,understanding the customer's social style and adapting your approach to it.I
ntegrated marketing communications (IMC) supports sales by immersing
customers in communications with the brand using different touchpoints.
Artificial intelligence is allowing sales to reach a new level of customized
messaging.
Which attribute represents qualitative research? - ANSWER-Exploring ideas,
perceptions, and behaviors in depth
Which growth strategy utilizes new markets with existing products using the
strategic opportunity matrix? - ANSWER-Market development
What are the four social styles in the social style matrix? - ANSWER-analytical,
driver, amiable, and expressive.
A marketing experiment where two variants of a campaign are tested to see which
one is most effective - ANSWER-A/B testing
Using social styles to customize a sales approach to the specific customer -
ANSWER-Adaptive selling
Positive, negative, or ambivalent evaluation of people, objects, event, activities,
ideas, or anything else in the environment - ANSWER-attitudes
Characteristics that define a product and will influence the customer's purchase
decision - ANSWER-attributes
Style of handling conflict with little empathy or self-interest - ANSWER-Avoidance
Planning tool which uses a quadrant to map the strategic position of a business
brand based on the brand's market share and the market's growth potential -
ANSWER-BCG Matrix
Voluntary and intentional refusal to buy products from a certain person,
company, or country for ethical or political reasons - ANSWER-boycott
,One of the drivers of customer equity, based on how the customer assesses the
value of the brand - ANSWER-brand equity
The unique identity and associations of a company, often captured in a design,
sign, symbol, or words that identify a product and differentiate it from
competitors - ANSWER-brand
Expansions and contractions in the level of economic activities (business
fluctuations) around a long-term growth trend - ANSWER-business cycle
Sales to another company that consumes the product or services as part of
operating the business or uses the product in the assembly of the final product it
sells to consumers - ANSWER-business to business (B2B)
Sales directly to the individuals who consume a finished product for personal use
- ANSWER-business-to-consumer (B2C)
Group of decision makers for a purchase by an organization - ANSWER-buying
center
When a company sells products directly to consumers, in competition with the
company's own channel partners - ANSWER-Channel conflict
Style of handling conflict with high concern for both empathy and self-interest -
ANSWER-Collaboration
The study of individuals, groups, or organizations and all the activities associated
with the purchase, use, and disposal of goods and services - ANSWER-consumer
behavior
Statistical measure of consumers' level of optimism about current and future
economic conditions - ANSWER-consumer confidence
The user of a purchased product or service - ANSWER-consumer
, Promotion through the creation and sharing of messages and materials designed
to stimulate interest in a product - ANSWER-Content marketing
Cooperation between levels of a distribution channel as described by a formal
agreement - ANSWER-contractual vertical marketing system
Way of conducting business with commitment to the values, norms, and
expectations of society for social responsibility - ANSWER-Corporate Social
Responsibility (CSR)
Ownership by a single company of all levels of production and distribution -
ANSWER-corporate vertical marketing system
The combined customer lifetime values of all the company's customers -
ANSWER-customer equity
The steps in the customer relationship with a company, from initial contact to
loyalty - ANSWER-customer life cycle
Processes implemented by a company to handle its contact with customers with
the goal of creating a unified customer experience to maximize retention -
ANSWER-Customer relationship management (CRM)
A measure of how products or services delivered by a company meet or exceed
customer expectations - ANSWER-customer satisfaction
The purchaser of a product or service - ANSWER-customer
Companies (also known as customer insights service providers) that collect and
analyze massive data sets on consumers which can be used as secondary data
for marketing research - ANSWER-Database marketing organizations
Hiding the truth, especially to get an advantage - ANSWER-deception
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