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HRM3706 Assignment 5 (COMPLETE ANSWERS) Semester 2 2024
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HRM3706 Assignment 5(COMPLETE ANSWERS)
Semester 2 2024
CONTACT: biwottcornelius@gmail.com
, HRM3706 Assignment 5 (COMPLETE ANSWERS)
Semester 2 2024
PERFORMANCE MANAGEMENT AT ZONK’IZIZWE TRADING
STORE Provide advice on how best to align the strategic
objectives/goals of Zonk’izizwe Trading Store with the
operational plan of the department and individual
performance goals in order to ensure that the strategic
goals are implemented successfully. Provide relevant
examples. [20]
To effectively align the strategic objectives of Zonk’izizwe Trading Store with its operational
plan and individual performance goals, it is essential to integrate the key aspects of strategic
planning, operational execution, and performance management. Here is an approach to achieve
this alignment, along with relevant examples:
1. Clarify Strategic Objectives (Store-Level Goals)
The first step is to ensure that the strategic objectives of Zonk’izizwe Trading Store are clear,
measurable, and actionable. Strategic objectives are long-term goals that define where the store
wants to be, such as expanding market share, increasing revenue, or improving customer
satisfaction.
Example: A strategic goal for Zonk’izizwe Trading Store could be to increase its market
share by 15% within the next two years by enhancing product range and customer
service.
2. Develop Departmental Operational Plans
Once the strategic objectives are defined, each department (e.g., Sales, Operations, HR) should
create an operational plan that translates the strategic objectives into specific, short-term actions.
These operational plans should detail how the department will contribute to achieving the overall
goals.
Example: The Sales Department could focus on increasing sales volume by targeting
new customer segments and launching promotional campaigns. A specific operational
goal could be a 10% sales increase in targeted segments within the next year.
3. Set SMART Individual Performance Goals
Individual performance goals should be set according to the SMART criteria (Specific,
Measurable, Achievable, Relevant, and Time-bound) and linked to both the operational plan of
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