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USC 4272 Test Questions with Correct Verified Answers
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USC 4272 Test Questions with Correct Verified Answers
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NUSC 4272 Test Questions with CorrectVerified Answers
Stages of marketing activities - ✔✔Pioneering stage
>> when beginning
>> extensive advertising
Competitive stage
>> trying to increase your place in the market
>> know your niche
Retentive stage
>> have customers need to keep them happy
Market share - ✔✔Percentage of industry sales for a product
To estimate sales changes due to marketing
Assumption is that when restaurant sales decrease, industry sales decrease
Environmental factors and impact on marketing - ✔✔Promotion
>> product
>> place
>> price
Product
,>> political forces
>> regulatory forces
>> economic forces
>> legal forces
Place
>> legal forces
>> societal forces
>> technological forces
Price
>> technological forces
>> competitive forces
>> regulatory forces
Brand - ✔✔Name, term, design, symbol, or feature that identifies one seller's good or
service as different from another's
Brand equity - ✔✔Value of a brand
Brand loyalty - ✔✔Repeated customer purchase of a specific brand
Customer loyalty - ✔✔Frequency with which a customer consistently purchases a specific
brand
>> reward programs
Social media and marketing - ✔✔No longer a luxury but a necessity
, >> 'should have' to 'must have'
Important because...
>> communication is happening faster and faster
>> social media is cheap and more efficient
>> can reach a huge number of people at once
>> can get a lot of information about your target audience at once- instant feedback
Menu presentation - ✔✔Spoken menu
Room service
Table d'hôte
>> several food items grouped together and sold for one price
A la carte
>> food items priced individually
Menu psychology - ✔✔Design and layout of a menu in such a way as to influence the sale of
foods served on the menu
Cover- project an accurate image- who you are
Primary and recency
>> items you want customers to buy 1st and last in category
Font size and color
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