Exam (elaborations)
Smps Cpsm Review Exam Questions And Answers
- Course
- Institution
Smps Cpsm Review Exam Questions And Answers Smps Cpsm Review Exam Questions And Answers
[Show more]
Seller
Follow
erickarimi
Reviews received
Content preview
Smps Cpsm Review Exam 2024-2025Questions And Answers
A photographer is hired under a work for hire contract. What rights will
the firm have to the images?
a. One time usage rights
b. Unlimited rights
c.No rights
d. limited rights
When planning for a special event such as an owner's building
dedication, a marketing professional should:
a. use the opportunity to showcase the firm's capabilities and past projects
b. make press releases available to the media as quickly as possible
c.offer to provide credit and background information on the project team
d. offer support only if asked
Knowledge Management Systems within a firm include:
a. Marketing Information System
b. Decision Support System
c.Customer Relationship Management Systems
d. All of the Above
A low repeat/referral hit rate is generally indicative of the need to:
a. Increase marketing outreach to clients to keep them informed regarding new
services.
b. Re-examine the firm's project management, relationship
management, and operations practices
,Smps Cpsm Review Exam 2024-2025
Questions And Answers
c.Increase the time and dollars expended pursuing work from new clients.
d. Develop more strategically targeted pursuits into existing markets where the
firm is strongest.
,Smps Cpsm Review Exam 2024-2025
Questions And Answers
An activity which is purely marketing is:
a. Making a 'cold' sales calll
b. Public relations
c.Conducting a needs assessment of the current/potential client
d. Dealing with objections of the current/potential clients
Attaining the desired survey response rate dependa on three primary
factors: appealing to the respondent's self interest, the return they receive
for their investment and
a. Their sense of connection to the survey subject
b. Their preconceptions on the value of surveys
c.The time required to complete the process
d. How often respondents are surveyed
Creating surveys that will be rrpeated periodically is valuable because it:
a. Provides consistency in messaging
b. Saves marketing time
c.Demonstrates greater ROI to firm leadership
d. Creates a ongoing benchmarks that can be tracked and analyzed
Direct marketing, what is a method of measurement?
a. Number of leads generated by appointment percentage
b. Talking directly to the client
c.Signing up for a survey and tabulating overall score
, Smps Cpsm Review Exam 2024-2025
Questions And Answers
d. Number of clients you have
Needs assessment - answer>>Which of the following is NOT a type of client
survey.
a. Project performance
b. Project close out
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller erickarimi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $22.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77764 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now