, HRM3706 Assignment 5 (COMPLETE ANSWERS)
Semester 2 2024
PERFORMANCE MANAGEMENT AT ZONK’IZIZWE TRADING
STORE Provide advice on how best to align the strategic
objectives/goals of Zonk’izizwe Trading Store with the
operational plan of the department and individual
performance goals in order to ensure that the strategic
goals are implemented successfully. Provide relevant
examples. [20]
To align the strategic objectives of Zonk’izizwe Trading Store with its operational plan and
individual performance goals, a comprehensive performance management approach is necessary.
Here’s a detailed guide, broken into key steps, with relevant examples:
1. Clarify Strategic Objectives
Action: Ensure the strategic objectives of Zonk’izizwe Trading Store are well defined,
specific, and communicated across all levels.
Example: If a strategic objective is to increase customer satisfaction by 20% within a
year, this goal must be clearly outlined and understood by both management and staff.
2. Cascading Goals
Action: Break down the company’s strategic objectives into operational plans at the
department level and further into individual performance goals.
Example: The customer service department may have an operational goal to reduce
complaint resolution time by 30%, while individual customer service representatives
(CSRs) could be tasked with responding to all complaints within 24 hours.
3. SMART Goal Setting for Individuals
Action: Ensure individual goals are Specific, Measurable, Achievable, Relevant, and
Time-bound (SMART) to directly support the broader strategic objectives.
Example: If increasing revenue is a strategic goal, a sales employee’s SMART goal
could be to increase monthly sales by 15% through upselling and cross-selling strategies.
4. Performance Metrics Alignment
Action: Establish clear KPIs (Key Performance Indicators) for departments and
individuals that align with strategic objectives.
Example: If improving operational efficiency is a strategic objective, the warehouse
department’s KPI could be reducing order fulfillment time from 3 days to 2 days.
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