MKT 415 Exam 1 Review Verified Answers
Business Markets ️The markets for products and services, local to international, bought by
businesses, government bodies and institutions for incorporation, for consumption, or for use
Entering Good ️- Raw material - Component part
Foundation Good ...
MKT 415 Exam 1 Review Verified Answers
Business Markets ✔️The markets for products and services, local to international, bought by
businesses, government bodies and institutions for incorporation, for consumption, or for use
Entering Good ✔️- Raw material
- Component part
Foundation Good ✔️- Capital
- Accessory equipment
Facilitating goods/services ✔️A good/service that helps get the job done
Are aircrafts a foundation or facilitating good? ✔️They can be considered as both
What to consider when finding an intended customer? ✔️1. Understand the importance of our good/
service relative to other goods
2. What is our indented user purpose
3. Who is our intended user
4. How do we create value for our customers
B2B Structure ✔️Purchased goods for a business, typically for resale
Examples:
1. General Electric
2. Quality Mill Supply Co. Inc
3. Amazon
, B2C Structure ✔️Direct selling model to sell to the end-users or customers. These businesses will work
closely with suppliers to buy an array of products based on client needs
Examples:
1. Netflix
2. Spotify
3. Philips Electronics.
Keys for Business Marketing Managers ✔️- Demonstrate impact of marketing expenditures on firm
value
- Understand customer decision
- Engage with customers and customers' customers
- Align strategy and sales
- Shaping a company's innovative agenda
Customer value proposition ✔️The proposition that captures the particular set of benefits that a
supplier offers to advance the performance of the customer organization.
Includes
- Points of parity
- Points of difference
Key buying influentials ✔️Influentials who have power in the buying process
Relationship Marketing ✔️Centers on all marketing activities directed towards establishing, developing,
and maintaining successful exchanging with customers
develop and maintain relationship ---> Usage of effort and research
Users: ✔️Purchase industrial products or services to produce other goods and service
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CertifiedGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.49. You're not tied to anything after your purchase.
