MKT 415 Exam 1 (Debbie Coleman) 2025
Key differences between B2B and B2C markets
The nature of the customer (user) and customer usage
purpose.
Intended user and intended user purpose
We must know how we created value for them. Understand the importance of the good/service relative
to ot...
MKT 415 Exam 1 (Debbie Coleman) 2025
Key differences between B2B and B2C markets
The nature of the customer (user) and customer usage
purpose.
Intended user and intended user purpose
We must know how we created value for them. Understand the importance of the good/service relative
to other goods.
Who is the intended user?
What is the intended user purpose?
Types of business markets
Producers, resellers, governments, institutions.
Types of commercial enterprises
Users, Original Equipment Manufacturers, Dealers and Distributors.
Classification of goods/services for the business markets
- Entering good (raw material, component part)
- Foundation (capital, accessary equipment)
- Facilitating goods/services (help get job done)
The supply chain model
Types of buys
- New task
- Modified rebuy
- Straight rebuy
Forces influencing Organizational Buying
economic influences
derived demand affects businesses --> must be aware of what consumers want to buy. Economy
influences organizations willingness and ability.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CertifiedGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
