MKT 300 Exam 1 Practice Questions Verified Guide
Marketing is the process of... ️a. Promoting products through personal selling and advertising to
develop and maintain favorable relationships with customers and stakeholders
b. Creating, distributing, promoting and pricing products to facili...
MKT 300 Exam 1 Practice Questions Verified Guide
Marketing is the process of... ✔️a. Promoting products through personal selling and advertising to
develop and maintain favorable relationships with customers and stakeholders
b. Creating, distributing, promoting and pricing products to facilitate satisfying exchange relationships
with customers and to develop and maintain favorable relationships with stakeholders in a dynamic
environment
c. Delivering a standard of living to a society
d. Creating, distributing, promoting and pricing goods, services and ideas to facilitate the achievement of
the firm's objectives
e. Focusing on customers' needs
Distribution, price, promotion and product are all elements of... ✔️a. marketing strategy
b. the marketing mix
c. a target market
d. a consumer good
e. a business strategy
_____ are the focal point of all marketing activities ✔️a. products
b. advertisements
c. customers
d. brands
e. retailers
In which of the following situations is the marketer selling an idea, rather than a service or a good?
✔️a. The Green Party holds a press conference to let the public know its views on capital punishment.
, b. Charity organization Friends of Families publicizes its charitable activities in African countries to
collect funds.
c. Skin-So-Soft Salons offer consultations to help customers determine their skin type and the products
best suited for their skin.
d. GreenLawns is a private school that focuses on arts and the humanities in addition to traditional
subjects.
e.BlueGray Jeans markets its jeans using a famous actor in its advertisements, to convey an impression
of ruggedness and durability.
The ______ variable of the marketing mix relates to activities used to inform individuals or groups about
the organization and its products. ✔️a. product
b. distribution
c. customer
d. pricing
e. promotion
The marketing plan is ✔️a. a plan of all aspects of an organization's business strategy
b. written differently for each SBU
c. a written document detailing activities to be performed to implement and control marketing actions
d. designed to specify not only marketing, but all other functional areas of business activities as well
e. updated only periodically
The process of putting marketing strategies into action is called ✔️a. marketing implementation
b. marketing control
c. marketing action
d. marketing auditing
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