BUS 12 Final Exam New 2025 Version Best Studying
Material with Questions from Actual Past Exam and
100% Correct Answers
__________________________ is an organizational function and a set of processes for creating,
communicating and deliverying value to customers and for managing customer relationships in
ways that benefit the organization and it's stakeholders. ------------ Correct Answer -------------
Marketing
The ultimate benefit that most businesses seek from marketing is long-term
____________________. ------------ Correct Answer ------------- profitability.
Henry Ford's famous quote "You can have your Model T in any color that you want as long as
it's black" best reflects marketing attitudes during the ______________________ era ------------
Correct Answer ------------- production
A diverse workforce with equal opportunity for all stands to benefit both business and society as
a whole. ------------ Correct Answer ------------- t
According to the EEOC, sexual harassment can range from requests for sexual favors to the
presence of a hostile work environment. ------------ Correct Answer ------------- t
A question to ask when making a decision based on individual ethical beliefs is, "Could you
defend your decision on the nightly TV news?" ----------- Correct Answer ----------- true
According to the president of the Ethics Resource Center, the ethics of a firm are strongly
influenced by the CEO's ethical standards. ----------- Correct Answer ----------- true
Organizational culture has little influence on the ethical conduct of individual employees. --------
--- Correct Answer ----------- false
A written code of ethics is the cornerstone of an organization's formal ethics program. -----------
Correct Answer ----------- true
A code of ethics is irrelevant for multinational companies, since the values and priorities are
rooted in different cultures. ----------- Correct Answer ----------- false
A code of ethics is irrelevant for multinational companies, since the values and priorities are
rooted in different cultures. ----------- Correct Answer ----------- true
In order to build trust, management should respond swiftly and publicly when an ethical
violation has occurred. ----------- Correct Answer ----------- true
Socially responsible companies make it easy for consumers to express their legitimate
,complaints. ----------- Correct Answer ----------- true
Planned obsolescence is the deliberate designing of products to fail in order to shorten the time
between repurchases. ----------- Correct Answer ----------- true
When businesses make mistakes, apologizing to consumers won't guarantee renewed sales, but
an apology can definitely restore a company's reputation ----------- Correct Answer ----------- true
The Sarbanes-Oxley Act requires that CEOs and financial officers personally certify the validity
of their financial statements. ----------- Correct Answer ----------- true
Every January, Regal League Inc. distributes special coupons for some of its leading brands and
pays the Special Olympics 10 cents for every redeemed coupon. This tie-in between Regal
League and the Special Olympics is an example of cause-related marketing. ----------- Correct
Answer ----------- true
Human resource departments are trying to ease "the brain drain" in the workforce caused by
highly-qualified professional women leaving the workforce early - with specific retention plans
and: ------------ Correct Answer ------------- taking proactive steps to reintegrate returning women
back into the workforce.
A key consideration that HR managers should make while forecasting human resource
requirements include the ___________________. ------------ Correct Answer -------------
retirement rates.
__________________ refers to the combination of pay and benefits that employees receive in
exchange for their work. ------------ Correct Answer ------------- Compensation
__________________ are compensation in the form of lump sum payments and are often used to
reward individual employees for strong performance. ------------ Correct Answer -------------
Bonuses
The main purpose of Title VII of the Civil Rights Act of 1964 was to: ------------ Correct Answer
------------- prohibit discrimination in hiring, firing, compensation and other employment-related
policies on the basis of race, color, sex, religion or national origin.
The Fair Labor Standards Act of 1938 established a minimum wage and overtime pay for
employees working: ------------ Correct Answer ------------- more than 40 hours a week.
Maria Sanchez discovered that her friend and co-worker, John, is being paid a higher hourly
wage than she receives despite the fact that they have similar qualifications and perform exactly
the same type of job. It appears that her firm may be: ------------ Correct Answer -------------
violating the Equal Pay Act of 1963.
the Occupational Safety and Health Act (OSHA) of 1970 requires employers to: ------------
Correct Answer ------------- establish maximum exposure limits for hazardous substances
,The _____________________________ requires all employers to verify employment eligibility
for all new hires ------------ Correct Answer ------------- Immigration Reform and Control Act of
1986
The Americans with Disabilities Act of 1990 required firms to: ------------ Correct Answer -------
------ make "reasonable" accommodations for disabled workers.
____________ refers to the process of figuring out the future goals of a business and creating a
strategy to achieve them. ------------ Correct Answer ------------- Planning
______________ involves determining a structure for both individual jobs and the overall
organization. ------------ Correct Answer ------------- Organizing
_____________ means directing and motivating individuals to achieve organizational goals. -----
------- Correct Answer ------------- Leading
Cher-mere is a manager at a private firm. She is currently involved in measuring organizational
performance and making adjustments as needed. As a manager, she is performing the
____________ function. ------------ Correct Answer ------------- Controllnig
The primary contribution of ________________ involves coordinating teams and special
projects with their peers from other departments ------------ Correct Answer ------------- middle
managers
Managers with strong conceptual skills typically: ------------ Correct Answer ------------- excel at
strategic planning
Which of the following statements is most consistent with the marketing view of the relationship
era? ------------ Correct Answer ------------- It is much less expensive to retain an existing
customer than to acquire new customers.
The marketing concept is a philosophy that makes __________________ the central focus of an
entire organization now and in the future. ------------ Correct Answer ------------- customer
satisfaction
Through the Web, marketers can tap into communities of users that yield valuable information
about their problems, interests and needs and the goods and services that they prefer. ------------
Correct Answer ------------- True
Market research involves gathering, interpreting and applying information to uncover
opportunities and challenges for business. ------------ Correct Answer ------------- True
Market research is used to monitor and predict customer behavior. ------------ Correct Answer ----
--------- True
, Through the use of technology, marketers can lower costs and deliver greater value to
consumers. ------------ Correct Answer ------------- True
Which of the following is a vital starting point for most marketers? ------------ Correct Answer ---
---------- Demographics
Demographic segmentation divides the market: ------------ Correct Answer ------------- based on
measurable characteristics about people.
When firms in B2C (business-to-consumer) markets divide up the potential market according to
consumer attitudes, interests, values and lifestyles, they are making use of
_______________________ segmentation. ------------ Correct Answer ------------- psychographic
Laurie is starting a new business. She has to develop a marketing strategy by identifying similar
characteristics, attributes, and behaviors of the target market and then group the customers
according to these characteristics, attributes and behaviors. The term used to describe Laurie's
strategy is: ------------ Correct Answer ------------- market segmentation.
Which of the following types of business-to-consumer (B2C) market segmentation refers to
dividing the market based on how people respond toward various products? ------------ Correct
Answer ------------- Behavioral segmentation
Which of the following business-to-business (B2B) market segmentation is especially common
on an international basis, where variables such as language, culture, income, and regulatory
differences can play crucial roles? ------------ Correct Answer ------------- Geographic
segmentation
Decisions about advertising, personal selling, sales promotion, public relations, word-of-mouth,
and product placement are all part of the ____________________ in a firm's marketing mix. -----
------- Correct Answer ------------- promotion strategy
Breshe works in the marketing department of a smartphone manufacturing firm. She is currently
working on new package design ideas for the company's latest range of smartphones. In the
context of the company's marketing mix, her ideas contribute to the ___________________. -----
------- Correct Answer ------------- product strategy
Brittany is the marketing manager for a large Midwest-based manufacturer of food products. She
is in the process of developing the ___________________________, which takes into
consideration the marketing strategies for product, price promotion and place (i.e., distribution). -
----------- Correct Answer ------------- marketing mix
According to marketing research conducted by Danielle & Associates, Inc., spending habits of
female college students between the ages of 18 and 21 differ from most other consumers. For
this reason, the company's marketing team has developed marketing strategies for this specific
group. This scenario exemplifies the: ------------ Correct Answer ------------- demographic
segmentation in the business-to-consumer market.
