MKTG 3101 FINAL UCONN
product anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need
Service an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not
result in the ownership or anyt...
MKTG 3101 FINAL UCONN
product ✅anything that can be offered to a market for attention, acquisition, use, or consumption that
might satisfy a want or need
Service ✅an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not
result in the ownership or anything
consumer product ✅a product bought by final consumers for personal consumption
convenience product ✅a consumer product that customers usually buy frequently, immediately, and
with minimal comparison and buying effort
shopping products ✅a consumer product that the customer, in the process of selecting and purchasing,
usually compares on such attributes as suitability, quality, price, and style
specialty products ✅a consumer product with unique characteristics or brand identification for which a
significant group of buyers is willing to make a special purchase effort
unsought project ✅a consumer product what the consumer either does not know about or knows
about but does not normally consider buying
industrial product ✅a product bought by individuals and organizations for further processing or for use
in conducting a business
social marketing ✅the use of traditional business marketing concepts and tools to encourage behaviors
that will create individual and societal well-being
product quality ✅the characteristics of a product or service that bear on its ability to satisfy stated or
implied customer needs
, brand ✅a name, term, sign, symbol, or design, or a combination of these, that identifies the products or
services of one seller or group of sellers and differentiates them from those of competitors
packaging ✅the activities of designing and producing the container or wrapper for a product
product line ✅a group of products that are closely related because they function in a similar manner,
are sold to the same customer groups, are marketed through the same types of outlets, or fall within
given price ranges.
Service Intangibility ✅services cannot be seen, tasted, felt, heard, or smelled before they are bought
service inseparability ✅services are produced and consumed at the same time and cannot be separated
from their providers
service variability ✅the quality of services may vary greatly depending on who provides them and when,
where, and how they are provided
service perishability ✅services cannot be stored for later sale or use
service profit chain ✅the chain that links service firm profits with employee and customer satisfaction
internal marketing ✅orienting and motivating customer-contact employees and supporting service
employees to work as a team to provide customer satisfaction
interactive marketing ✅training service employees in the fine art of interacting with customers to
satisfy their need
brand equity ✅the differential effect that knowing the brand name has on customer response to the
product or its marketing
brand value ✅the total financial value of a brand
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller CertifiedGrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
