Marketing 3101 Exam 2 Complete Answers
Product Anything that can be offered to a market for attention, acquisition, use,or consumption that
might satisfy a want or a need
Service (a special form of products) Activities, benefits, or satisfactions offered for sale - Intangible and do not resul...
Marketing 3101 Exam 2 Complete Answers
Product ✅Anything that can be offered to a market for attention, acquisition, use,or consumption that
might satisfy a want or a need
Service ✅(a special form of products) Activities, benefits, or satisfactions offered for sale
- Intangible and do not result in the ownership of anything
Intangibility (Services) ✅Services cannot be seen, tasted, felt, heard, or smelled before purchase
Inseparability (Services) ✅Services cannot be separated from their providers
Variability (Services) ✅Quality of services depends on who provides them and when, where, and how
Perishability (Services) ✅Services cannot be stored for later sale or use
Experiences ✅Beyond simply making products and delivering services, companies are creating and
managing customer ________
Augmented Product ✅Delivery and credit, after sale service, warranty, product support
Actual Product ✅Brand name, features, design, packaging, quality level
Core Customer Value ✅?
Brand Equity ✅the differential effect that knowing the brand name has on a customer response to the
product or service
Brand Name (symbol) Linked to 4 Assets ✅Awareness, Perceived Quality, Loyalty, Associations
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