Summary
Summary - Unit 6 - Marketing research
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You have been asked to encourage more females into playing computer games. You have already created arationale, 2 aims and objectives, created a target market and identified a USP.
SWOT
Strengths
1. Diversity and inclusivity: encouraging females to play computer games promotes a more diverse
and inclusive gaming community, fostering varied perspectives and experiences within the
gaming world.
2. Empowerment and skill development: gaming can empower females by enhancing their
problem solving, strategic thinking, and teamwork skills, contributing to personal growth and
confidence.
3. Educational benefits: some games offer educational value, helping females improve their
knowledge in various subjects like history, science, or problem-solving skills.
Weaknesses
1. Gender stereotypes: the perception that certain games are male oriented might deter females
from exploring gaming, preserve stereotypes, and limiting their exposure to the positive aspects
of gaming.
2. Toxicity and harassment: the gaming community can sometimes be aggressive, with toxic
behavior and harassment, which may discourage females from participating or continuing to
play.
3. Balancing time and priorities: balancing gaming with other responsibilities like work, studies, or
family can be challenging, particularly for females who may have additional societal
expectations or roles.
PESTLE
P. Analyze government policies and regulations related to gaming in Algeria, ensuring they
support and encourage female participation in the gaming industry. Advocate for policies that
promote gender equality in the gaming sector and provide motivation for game developers to
create female friendly content.
E. Assess the economic factors in Algeria that might affect female involvement in gaming, such
as affordability games. Collaborate with local game developers to create cost effective gaming
options and promote gaming events that are financially accessible to females.
S. Understand the social attitudes and cultural norms towards females playing computer games
in Algeria and address any barriers or stereotypes that discourage their participation. Promote
positive role models of female gamers from Algeria to challenge stereotypes and inspire others
to join the gaming community.
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